The Biden Brand, White House Messaging, and Navigating the Current Crisis (Interview - Kenneth Cosgrove)

Professor Kenneth Cosgrove, at Suffolk University in Boston, has written extensively on branding and how it can be used effectively in politics. He has a lot to say about Republican and Democratic candidates and what is needed in order for them to market their message effectively to the American voter. Today we talk about the Biden Administration and how White House messaging is doing at the present. Does the Biden Brand from the last election continue to resonate with voters? We also talk briefly about Trump and whether his recent messaging makes him a candidate that can still resonate with American voters. Credit to Composer: Scott Holmes: Scottholmesmusic.com