The Beyond Brief Podcast Por Michael Benatar arte de portada

The Beyond Brief

The Beyond Brief

De: Michael Benatar
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Beyond Brief is your signal in the noise.

Welcome! This is where curiosity leads the way. Dive into a mix of emerging trends, cutting-edge tech tools, crypto updates, and AI breakthroughs—all curated with a sense of adventure.

🧠 Tech & AI breakthroughs — the stuff that’s changing how we work and live

💸 Business & brand growth — tools, trends, and bold takes to help founders win

👽 Weird & wonderful — from UFOs to pop culture to internet rabbit holes

🔧 Real tools — not hype, just what actually works

Benatar Brands
Economía Exito Profesional Gestión y Liderazgo Liderazgo
Episodios
  • Why 1,700 People Applied for ONE Job (And How This Startup is Fixing It)
    Jul 3 2025

    In this conversation, Michael Benatar interviews Michael Berlingo, the founder and CEO of StarterU, a platform designed to help high school and college students navigate their career paths. They discuss the challenges students face in finding internships and jobs, the importance of networking, and how StarterU aims to bridge the gap between students and employers. Berlingo shares insights on the business model, partnerships with schools, and the future of the platform as it prepares to launch in the tri-state area.

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    20 m
  • Opportunities for Young Entrepreneurs in the Home Service Industry
    Oct 3 2024

    Idan Speiser, founder of 911 Restoration, shares his journey of starting and growing a water, mold, and fire damage restoration franchise. He discusses the importance of collaboration and support in the franchise system, as well as the need for continuous improvement and adaptation to changes in the industry. Idan also highlights the opportunity for young entrepreneurs to enter the home service industry and make a meaningful impact on people's lives. He emphasizes the importance of customer experience and building a strong support system for franchisees. The conversation concludes with information on how to become a franchisee with 911 Restoration.

    takeaways

    • 911 Restoration is a water, mold, and fire damage restoration franchise with over 120 owners and 300 territories in the US and Canada.
    • The founder, Idan Speiser, started the company after moving to the US from Israel and discovering the world of water, mold, and fire restoration.
    • 911 Restoration focuses on collaboration and support for franchisees, helping them build a strong business and provide excellent customer experience.
    • The franchise system requires continuous improvement and adaptation to changes in the industry, with a focus on lead generation, marketing, and customer service.
    • There is a growing opportunity for young entrepreneurs to enter the home service industry and make a meaningful impact on people's lives.


    Sound Bites

    • "You guys are stuck at four or 500,000 in revenue, 700,000 in revenue. I understand now because you're focusing really just on the trade part."
    • "We want to make sure that we're choosing the right franchisees and we really have the right support system around them."
    • "We want to expand to get to about 400 owners, right? We're not looking to be a system with thousands of franchises."

    Chapters

    00:00

    Introduction and Background of 911 Restoration

    03:02

    The Importance of Focusing on Business Growth, not Just the Trade

    06:16

    Building a Support System for Franchisees

    09:52

    Expansion Plans and Selectivity in Franchise Growth

    13:09

    Dealing with Insurance and Commercial Accounts

    16:27

    Profitability and Equipment Rental in the Restoration Industry

    19:31

    Making a Meaningful Impact in the Home Service Industry


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    24 m
  • Navigating the Challenges of the Farming Industry What to Look for When Choosing Organic Products
    Aug 21 2024

    Jason Freeman, founder and CEO of FarmerDirect Organic, shares his journey in the farming industry and the challenges it presents. He discusses the importance of nutrient-dense food and the negative impact of industrial agriculture. The conversation also touches on the corrupt nature of politics and the need for change. Jason emphasizes the benefits of growing your own food and the value of fermented and sprouted foods in a healthy diet. In this conversation, Jason Freeman discusses the business of farming and the challenges faced by farmer direct organic brands. He talks about the financial viability of such businesses and the complexities of working with retailers and distributors. They also touch on the topic of AI and its impact on various industries. Jason emphasizes the importance of looking for the USDA organic seal, traceability back to the farm, and pesticide testing when choosing organic products.

    Keywordsfarming industry, challenges, nutrient-dense food, industrial agriculture, politics, change, growing your own food, fermented foods, sprouted foods, farming, farmer direct organic, financial viability, retailers, distributors, AI, USDA organic seal, traceability, pesticide testing

    Takeaways

    • The farming industry is competitive and challenging, with many steps involved in getting products from the farm to the retail shelf.
    • Industrial agriculture often produces nutrient-depleted food, leading to health issues.
    • The political system is corrupted by money, and there is a need for change to create a more democratic and transparent society.
    • Growing your own food and consuming fermented and sprouted foods can contribute to a healthier diet and lifestyle. The financial viability of farmer direct organic businesses can be challenging due to the high costs involved in distribution and retail.
    • The current distribution and retail system is skewed towards retailers, making it difficult for farmers and producers to maintain profitability.
    • AI is often used as a marketing term and should be approached with caution. It is important to invest in companies with good products rather than just the buzzword of AI.
    • When looking for organic products, consumers should look for the USDA organic seal, traceability back to the farm, and pesticide testing to ensure the quality and authenticity of the product.

    Titles

    • The Benefits of Growing Your Own Food
    • Navigating the Challenges of the Farming Industry What to Look for When Choosing Organic Products
    • The Challenges of Working with Retailers and Distributors

    Sound Bites

    • "The farming industry and the retail business, it seems like a tough business."
    • "The system has been corrupted. We're basically being ruled by a bunch of delusional octogenarians."
    • "There's not much nutrient-dense food out there. There's only one way to get nutrient-dense foods."
    • "So, how is the business of farming, of farmer direct organic?"
    • "The retail environment and the distribution environment skewed towards the retailers."
    • "AI is complete bullshit. It's a marketing tool to separate naive investors from their cash."

    Chapters

    00:00The Challenges of the Farming Industry

    14:57The Impact of Industrial Agriculture

    24:05The Value of Fermented and Sprouted Foods

    25:08The Financial Viability of Farmer Direct Organic Businesses

    26:25The Challenges of Working with Retailers and Distributors

    32:34The Truth About AI: A Marketing Tool or Advanced Computing?

    43:41What to Look for When Choosing Organic Products

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    47 m
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