The Art of the Second Sell — How to Make Clients Come Back For Another Bite of the Apple

In this episode of The Velvet Rope Playbook, we’re exploring a powerful concept that separates the one-and-done vendor from the trusted advisor in high-end markets:

The Second Sale.

Because anyone can close a single deal.

But if you want staying power with the affluent—

If you want deeper trust, ongoing referrals, and a long-term seat at the table—

You need to sell in a way that makes the next engagement feel not just natural, but inevitable.

Today’s story features Sloane Merritt, a luxury property manager who went from managing keys and contracts…

to handling entire portfolios, lifestyle concierge services, and private staff coordination—

all because she understood how to turn the first “yes” into an open door for ongoing value.

Inside this episode, you’ll learn:

• Why the real money is made after the first transaction
• How to plant seeds for the second sale while delivering the first
• What affluent clients look for before expanding the relationship
• How to sell continuity without ever sounding like you’re “upselling”
• The simple moment that triggers a client to ask:

“What else can you take off my plate?”

🎁 Want to become the advisor your best clients keep calling back?

Get your free copy of The Affluent Marketing Blueprint—my Amazon #1 best-seller—at 👉 GetWealthyClients.com

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