The 90 by 4 Framework for Success

Welcome to the Michael Murray Podcast, where I’m all about keeping real estate simple and effective.

Today, I’m sharing insights on the fundamentals of growth—mastering the basics through focused practice. You've probably heard it takes 10,000 hours to become a master, and that’s true for real estate too. I’ll walk you through my “90 by 4” framework, which breaks down core skills like prospecting, buyer management, vendor relations, and negotiation into 90-day cycles. This way, you can help your team build the habits they need for lasting success.