The 3 Pillars of SEO (Pillar 2 - Content)

Ever heard someone say, “Content is King?”  Well, they were right.  You need new content on your website on a regular basis to get noticed.  Did you ever wonder why so many websites have blogs?  It is because a blog is the easiest way to get new content onto your website. 

 

Today, we talk about how to come up with great content.  Don’t write content just for content’s sake.  Write something that someone would want to read.  To be able to do that, you need to understand where your potential client is in her/his buying journey.  Are they looking for information or are they ready to purchase?  Do they need a video showing them how to do something or a PDF they can download and read off-line?

 

Take some time to think about why someone would come to your website.  What questions are they asking?  What are they struggling with?  How can you provide some crazy value to them?

 

We talk about all of these things and more in this week’s episode of the Weekly Web Tips Podcast.