In this episode of Talking Tech with Creatives, I speak with Sandra Johnson, a communications and policy expert with a fascinating career journey that spans Whitehall, digital transformation, and creative writing.

Sandra, a second-generation Windrush professional, shares insights into building a meaningful career, navigating imposter syndrome, and developing a strong personal brand. We talk about the evolving job market, the importance of soft skills, and how to position yourself in a global and digital world.

We also discuss the UK’s recent AI and copyright consultation, which closed in February 2025, and what the outcomes might mean for creatives and technologists.

Sandra’s passion for writing children’s books, mentoring, and continuous learning also shines through, making this conversation a powerful reminder that our careers can be as multidimensional as we are.

If you’re interested in career development, personal branding, or making sense of where tech is taking us, this episode is for you.

Listen in for practical advice, real-life stories, and future-facing ideas.

In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, founder of Dark Matter Agency, to discuss digital marketing strategies, AI in creativity, and marketing to Black audiences. Micallar shares her journey from working in cinema and film distribution to launching her innovative marketing agency, which specializes in community-driven campaigns and brand storytelling.

We explore: • How AI is transforming creative marketing • The future of copyright laws and content ownership • Social media marketing strategies and algorithm hacks • The power of newsletters and SEO for brand growth • Balancing business, creativity, and personal life

Whether you are a content creator, digital marketer, or entrepreneur, this episode is packed with insightful tips on branding, audience engagement, and the future of digital marketing.

Listen now and learn how to build impactful, data-driven marketing campaigns while embracing the latest digital trends.

Episode Highlights 00:00 – Welcome to Talking Tech with Creatives 00:51 – AI in marketing: copyright, automation, and creativity 04:34 – Emerging technology: driverless vehicles and future trends 05:13 – Meet Micallar Walker, founder of Dark Matter Agency 06:30 – Marketing strategies for global markets like Dubai 14:51 – Micallar’s career in film distribution and brand marketing 17:30 – Launching Dark Matter Agency during COVID and industry shifts 30:00 – Challenges and solutions in marketing to Black audiences 36:15 – How content consumption has evolved post-COVID 36:57 – Instagram Lives and their impact on audience engagement 38:08 – Understanding and leveraging social media algorithms 38:49 – Why newsletters are a powerful marketing tool 41:02 – The role of storytelling in brand success 43:43 – Expanding into music, art, and new creative mediums 46:24 – SEO strategies and digital marketing growth hacks 52:02 – Marketing campaign successes and takeaways 01:03:12 – How Micallar balances work, family, and entrepreneurship 01:04:58 – Micallar’s personal passions beyond marketing 01:08:04 – Closing thoughts and how to connect with Micallar

Follow, Like Subscribe, rate, and share. Do not miss out on expert insights into digital marketing, branding, and the creative industry.

In this episode of Talking Tech with Creatives, I sit with Ope Oduwole, Editor-in-Chief of Floor Magazine, to explore the intersection of creativity, technology, and community-building.

The conversation kicks off with a discussion on the UK government’s current AI consultations and the potential impact on creatives. Ope shares his journey in launching Floor Magazine, a platform dedicated to uplifting Black creatives across various art forms. We dive into the role of AI in journalism, how technology is shaping diversity in publishing, and the significance of fostering creative communities both online and in-person.

Episode Highlights:

00:00 – Welcome to Talking Tech with Creatives

01:15 – AI policies and government consultation updates

04:02 – Autonomous vehicles in Cambridge

06:20 – Introducing Ope Oduwole and Flow Magazine

08:01 – The power of community for writers

18:14 – How technology is reshaping publishing

31:02 – Discovering and amplifying Black literature

32:00 – The influence of James Baldwin

35:08 – Building an engaged magazine audience

37:13 – Challenges and rewards of independent publishing

43:37 – Future plans and creative collaborations

48:13 – Balancing creativity, leadership, and life

51:13 – Advice for aspiring creatives

54:19 – Closing thoughts and where to connect

Join us for an insightful conversation on the evolving landscape of creativity and publishing in the digital age.

Corrections

This is episode 17. I keep getting my episode numbers wrong ah ah!

For the UK consultation it is Technology companies and not just startups.

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