Talking About Marketing

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  • Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com
    2025 Auscast Network
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Economía Marketing Marketing y Ventas
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Episodios
  • Fire Walk With Me: When Personal Responsibility Outshines Regulation

    Fire Walk With Me: When Personal Responsibility Outshines Regulation
    Mar 3 2025
    Rick Caruso demonstrates why planning for disaster means you might be the only building left standing when LA’s wildfires rage through – and why his private firefighter strategy offers lessons for us all. David Lynch’s legacy reminds us that creating characters people genuinely care about is the secret ingredient to making audiences lean in and stay engaged – even when the narrative deliberately avoids closure. Meta’s inbox impersonators are getting craftier with their urgent demands for “verification,” proving that digital scammers are banking on our panic response. A small child tapping alongside a street performer in Galway asks the question we all need to consider: why aren’t more of us willing to step out of our comfort zones and join the dance? Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:00 Person This segment focusses on you, the person, because we believe business is personal.Rick Caruso’s Private Firefighting Playbook Rick Caruso, former LA Department for Water and Power commissioner, real estate mogul and philanthropist, shares a remarkable tale of foresight that left his shopping centre standing while LA burned. Steve encountered Rick’s discussion in In The Politics of Catastrophe – Waking Up Podcast #399. Drawing on lessons from previous Montecito disasters, Caruso and his team built a shopping centre with non-combustible materials, minimal venting, and a private firefighting strategy that didn’t deplete municipal resources. Steve and David unpack this approach through the lens of strategic planning, noting how the “pre-mortem” exercise (imagining future failure and working backward) overlaps with Caruso’s meticulous planning. They explore the growing necessity of personal responsibility in an era where Donald Trump and Elon Musk seemingly mock standards, asking whether we should all be holding ourselves to higher account in both business and personal life. As David notes, we’re entering a period where “if you don’t look after yourself, no one else is going to” – pointing to rising insurance costs, healthcare expenses, and other signs that systems we once relied on are faltering. Self-sufficiency, from solar panels to physical fitness, might be the new normal in weathering life’s inevitable storms. 13:30 Principles This segment focusses principles you can apply in your business today.David Lynch’s Guide to Character Connection Following the death of filmmaker David Lynch in January 2025, Steve and David reflect on the appointment-viewing phenomenon that was Twin Peaks and what made Lynch’s storytelling so powerful. Steve picked up on the news after hearing Tamler Summer from the Very Bad Wizards podcast, eulogise the famous director. They explore Lynch’s deliberate avoidance of narrative closure – “as soon as you get closure, it’s just an excuse to forget you saw the damn thing” – and what this means for business storytelling. The hosts connect Lynch’s character-building prowess to Donald Miller’s StoryBrand framework, noting that Lynch understood what takes many marketers years to learn: audiences connect with vulnerable characters who keep trying despite uncertainty. The key insight? In your marketing, position your customer as the hero and your business as the guide – not the other way around. As David notes, “Lynch always left his central characters with some degree of vulnerability. We came to really care about the fact they were vulnerable, and it could go wrong, and they didn’t have all the answers, but they kept on trying.” They conclude that while storytelling in marketing isn’t new, Lynch reached a depth that many storytellers – and marketers – are still trying to catch up to. 21:45 Problems This segment answers questions we've received from clients or listeners.Meta Verification Scams Get Craftier A plague of convincing scam messages is hitting Facebook business pages and Instagram accounts, purporting to be from Meta with urgent notices of policy violations. These messages, typically from accounts with blue icons featuring three people, warn of imminent account suspension or deactivation unless “verification” is completed within unreasonably short timeframes. Steve shares examples of these messages, pointing out the telltale signs they’re fake: urgency tactics (verify within 4 hours), suspicious web addresses that don’t end in meta.com, and exaggerated threats of account deletion. His preferred response to these scammers? “Thank you so much. Can you please remove my page? It’s way too much work” – a bit of fun at their expense. The hosts offer practical advice: never click suspicious links, check that any Meta-related links actually end in meta.com, and when in doubt, contact trusted sources (like Talked About Marketing for their clients) to verify legitimacy. 25:15 Perspicacity This segment is designed to sharpen our thinking by reflecting...
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    31 m
  • Make Your Long Story Short, Says Willie Nelson

    Make Your Long Story Short, Says Willie Nelson
    Dec 9 2024
    Willie Nelson shows us why getting to the point isn't just good songwriting – it's good business sense, especially when your audience's attention span is shorter than a country music chorus. John Cleese reveals why creativity loves company (as long as it's the right company) and why the Japanese might be onto something with their "juniors first" approach to meetings. LinkedIn's quiet data collection for AI training has us wondering if we should be getting premium memberships in exchange for our digital breadcrumbs. Steve conducts a cheeky experiment with fake business awards that has everyone (except one sharp-eyed Rotarian) fooled. Get ready to take notes. Talking About Marketing podcast episode notes with timecodes 01:30 Person This segment focusses on you, the person, because we believe business is personal.Willie Nelson's Guide to Not Wearing Out Your Welcome Drawing from his new book Energy Follows Thought: The Stories Behind My Songs, Willie Nelson shares why sometimes eight lines are better than eighty. His approach to songwriting – get the story right first, then worry about the melody – offers a fresh perspective on business communication. As Steve and David unpack Willie's philosophy, they reveal why "less is more" isn't just a cliché when you're fighting for attention in a world of information overload. The hosts explore how this meshes with their own experiences in business communication, noting that while verbose marketers might love the sound of their own voice, their audiences rarely share the enthusiasm. 07:15 Principles This segment focusses principles you can apply in your business today.John Cleese and the Art of Group Think (The Good Kind) When John Cleese talks creativity, our hosts lean in – especially when he outlines why the best ideas often come from collaboration, provided you're not sharing the room with idea-killers. David and Steve explore how this mirrors their own experiences in marketing mentorship, highlighting the value of creating spaces where people feel safe to contribute without fear of judgment. The discussion takes an intriguing turn through Japanese business culture, where letting junior staff speak first isn't just polite – it's strategic. As our hosts note, this approach might just be the antidote to the "but we've always done it this way" syndrome that plagues many businesses. 15:15 Problems This segment answers questions we've received from clients or listeners.LinkedIn's Data Harvest (Or: Why Your Professional Profile Is Training Someone Else's AI) In a revelation that had both hosts raising their eyebrows, we learn about LinkedIn's practice of using member data to train AI models. Steve and David dig into the implications, noting how European privacy laws forced a different approach across the pond while the rest of us clicked "agree" without reading the fine print. The discussion evolves into a broader examination of digital privacy and corporate transparency, with David suggesting that if companies want to use our data, maybe they should at least buy us dinner first (or at least a Premium membership). Here are the LinkedIn Scraping Opt Out Instructions, as shared by PerplexityAI: To opt out of LinkedIn using your data for AI training, follow these steps: Access your LinkedIn settings: On desktop: Click on your profile picture and select "Settings & Privacy"On mobile: Tap your profile picture and then tap "Settings" in the bottom-left corner Navigate to the "Data Privacy" sectionLook for "Data for Generative AI improvement"Toggle off the option "Use my data for training content creation AI models" 1 3 It's important to note a few key points: This setting is switched on by default for users outside the European Economic Area (EEA) and Switzerland1Opting out will prevent LinkedIn and its affiliates from using your personal data or content for future AI model training1However, opting out does not affect AI training that has already taken place using your data 1 3 For a more comprehensive opt-out, LinkedIn also provides a separate data processing objection form. However, they note that this also won't affect training that has already occurred1.Privacy advocates argue that this opt-out model is inadequate for protecting user rights, suggesting that companies should instead use an opt-in model for consent to use personal data for AI training.Remember, if you're in the EU, EEA, or Switzerland, LinkedIn is not currently using your data to train content-generating AI models due to stricter privacy regulations in these regions. 2 3 20:30 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.The Great Awards Game From the nostalgic world of "As Seen on TV" badges to today's proliferation of business awards, Steve and David create a traffic light system for credential credibility. The segment culminates in Steve's mischievous experiment with a completely fabricated award that garnered genuine ...
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    35 m
  • Are You Ready To Walk The Line?

    Are You Ready To Walk The Line?
    Nov 25 2024
    In this episode of Talking About Marketing, we explore the delicate balance between staying true to yourself and navigating external expectations. We begin with Johnny Cash’s iconic song Man in Black, delving into how moments of clarity can redefine purpose, both in life and in business. Next, we discuss the concept of altruism, inspired by filmmaker Penny Lane’s bold decision to donate a kidney to a stranger, examining the tension between genuine acts of goodness and societal scepticism. Our problem segment highlights the dangers of spreading unchecked memes, urging us to verify before sharing in the fast-paced world of social media. Finally, we tackle the evolving sensitivities around language and metaphor, pondering how intent and context shape how expressions are received. Get ready to take notes! Talking About Marketing podcast episode notes with timecodes 01:15 Person This segment focusses on you, the person, because we believe business is personal.The Mirror Audit: Lessons from Johnny Cash on Authenticity in Life and Work In this segment, Steve and David delve into the power of authenticity, inspired by Johnny Cash’s iconic song Man in Black. The discussion begins with an anecdote about Johnny Cash’s struggle to reconcile public expectations with his true self, culminating in the creation of a song that not only defined his legacy but also served as his personal manifesto, as explained in the book, Johnny Cash: The Life In Lyrics. The conversation reveals that Cash wrote Man in Black in just three hours during a moment of clarity, illustrating the creative power that can emerge when one embraces their true identity. Steve and David reflect on how society often pressures individuals to conform, especially after achieving success. They highlight the courage it takes to resist this pressure, as seen in Cash’s decision to remain true to himself despite external demands. The discussion broadens to explore how this principle applies to everyday life and professional settings. Drawing from personal insights and teaching experience, David emphasises the importance of being a consistent, authentic version of oneself, rather than attempting to fabricate a professional persona. They suggest conducting a "mirror audit" to assess whether one’s behaviour aligns with their true self while balancing the nuances required in different social or professional contexts. Ultimately, they celebrate the value of individuality, noting that it not only leads to greater personal satisfaction but also makes a person more memorable and impactful. 13:00 Principles This segment focusses principles you can apply in your business today.Do-Gooder Derogation: The Double-Edged Sword of Altruism and Social Media In this segment, Steve and David explore the thought-provoking concept of "do-gooder derogation," a term introduced by filmmaker Penny Lane in her reflections on altruism on one of Steve's favourite podcasts, Econtalk. Lane, who documented her personal experience of donating a kidney to a stranger, provides insights into the human tendency to disparage those who take morally courageous actions. This psychological phenomenon arises as a self-protective mechanism, where observing someone’s altruism triggers feelings of inadequacy or judgment in others. Lane compares this to reactions toward vegans, who often face criticism for their lifestyle choices because they inadvertently highlight others’ shortcomings. Steve connects this idea to marketing and social media dynamics, particularly on platforms like LinkedIn, where humblebragging and self-congratulatory posts often provoke similar reactions. Together, Steve and David unpack the nuances of this behaviour, suggesting ways to approach online content with authenticity and humility. They advocate for shifting the focus from self-promotion to gratitude, learning, and acknowledging the contributions of others. By grounding personal achievements in relatable contexts and recognising the role of luck and goodwill, individuals can foster genuine connections while mitigating the negative effects of do-gooder derogation. 24:00 Problems This segment answers questions we've received from clients or listeners.The Problem with Memes: Verify Before You Amplify In this problem-focused segment, Steve and David examine the tempting but often problematic nature of memes in modern media. Steve shares his experience encountering a humorous yet false meme about Stephen King allegedly being kicked off X (formerly Twitter) for calling Elon Musk “the first lady.” Though the meme was untrue, Steve reflects on its resonance due to the grain of truth it carried about individuals who dish out criticism but cannot handle it themselves. This highlights the dual-edged nature of memes: their ability to encapsulate sentiments while risking the spread of misinformation. The discussion underscores the responsibility that comes with sharing content, particularly in an era where ...
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    35 m

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