Episodios

  • Gen Z, Emotions & the Rise of Pet Parenthood in India
    Jun 9 2025

    Host: Dr. Abid, Veterinary Gynecologist

    Hello every one , yellarigu namskara ,

    welcome back to Tails and Talk — the podcast where paws meet purpose. I'm your host Dr. Abid.

    Before we dive into the furry world .

    Let me congratulate RCB for their maiden IPL title,

    Ee saala cup namdu....


    In today’s episode, we’re diving into something deeply emotional and powerfully cultural — why pets are more than animals in Indian households today — they’re family.

    And leading this shift? Gen Z. Yes, the same generation known for memes, mindfulness, and minimalism — is redefining what it means to be a pet parent in India.

    Let’s rewind just a decade ago — pets in India were often seen as security, status symbols, or companions. But something has shifted.

    Today, 8 out of 10 Indian pet parents describe their pet as “my child” or “my baby.”

    This is not just a lifestyle trend — it’s what we now call the emotional economy.

    A study by Euromonitor shows that Indian households are spending nearly 60% more annually on pet care than they did five years ago.

    That’s not just food and grooming — we’re talking birthday parties, spa days, custom outfits, and yes, even therapy!

    And why not? These pets offer unconditional love, a safe space, and companionship in a world that’s getting faster, lonelier, and more digital.

    Born between 1997 and 2012, these young Indians are digital natives, emotionally aware, and fiercely independent.

    Unlike previous generations, many in Gen Z are delaying marriage and children — but not love.

    They’re adopting pets instead.


    📊 According to a 2024 Petfed India survey, over 35% of new pet parents in metro cities are under 30.

    e commerce platforms , and pet-friendly cafés are booming — not because of traditional pet owners, but because of young professionals who want more than just a pet — they want connection.


    So how is this emotional connection driving India’s pet industry?

    Well, when you treat your pet like a child, you don’t compromise.

    You go for organic food, supplements, grooming products, insurance, toys, even pet astrologers!


    💸 India’s pet industry is expected to touch ₹10,000 crore by 2026 — up from ₹4,000 crore in 2021.

    And Gen Z is at the heart of this spending — valuing wellness, ethics, and aesthetic over just convenience.

    This emotional shift isn’t just heartwarming — it’s revolutionary.

    It means India’s pet care system — including vets, nutrition, training, and pet products — must now evolve to match the expectations of emotionally invested Gen Z pet parents.

    This includes:

    ✅ Accessible telehealth

    ✅ Behavioural services for pets

    ✅ Clean-label, science-backed supplements

    ✅ Inclusive products not just for purebreds

    We’re entering an age where caring for a pet isn’t just an act of responsibility — it’s a relationship grounded in love, empathy, and emotional intelligence.

    As Gen Z leads this cultural and economic shift, the rest of us — from veterinarians to brands, from policymakers to families — need to catch up. Because pets aren’t just part of the family anymore — for many, they are the family.

    And that’s a beautiful thing.

    Thank you for joining me today on Tails and Talk. If you found this episode insightful, do follow, share, and leave us a review — it helps more pet lovers discover our growing community.

    Until next time,

    Give your furry friend an extra treat today —

    This is Dr. Abid, signing off with love, licks, and a little tail wag. 🐾

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    5 m
  • Welcome to Tails and Talks: A New Voice for Pet Parents & Petpreneurs
    May 31 2025

    In this kickoff episode of Tails and Talks, we introduce our vision for India’s first bi-weekly podcast dedicated to pet parents and petpreneurs.

    Why did we start this podcast? What can you expect in upcoming episodes? How can you be a part of this growing pet community?

    Tune in as we share our mission at Bueza — to empower pet lovers, breeders, vets, and businesses with stories, insights, and expert conversations that truly matter.

    🎙️ New episodes drop every two weeks — covering everything from pet care to pet commerce.

    Follow us, share with your pet tribe, and let’s build a better world for our furry friends, together!

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    2 m
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