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Supplier Promo Playbook

Supplier Promo Playbook

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Welcome to The Promo Playbook, the ultimate podcast for promotional product suppliers looking to thrive in a fast-changing industry.

Hosted by Lisa Fosdick and Adrienne Barker, MAS —two seasoned pros with decades of combined experience—this show provides the real-world insights and tactical strategies you need to succeed in the supplier-to-distributor channel.

Each episode unpacks critical topics like how to market to distributors, search engine success in the promo space, navigating buying groups, go-to-market strategies, expected services, inventory management, and software onboarding.

Whether you're a startup supplier or a veteran seeking growth, this is your go-to resource for actionable advice and elevated results.

Subscribe now and get ready to master your market with The Promo Playbook.

Supplier Promo Playbook 2025 Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Trailer: What to Expect from Supplier Promo Playbook

    Trailer: What to Expect from Supplier Promo Playbook
    May 20 2025

    Welcome to the Supplier Promo Playbook — the podcast built for suppliers in the promotional products industry who are ready to grow smarter, faster, and stronger.

    In this short trailer, you'll meet your hosts Lisa Fosdick and Adrienne Barker, two seasoned experts with decades of experience helping suppliers navigate the unique challenges of the promo channel.

    Each week, we’ll dive into the strategies, tools, and insights you need to succeed — from marketing to distributors and managing inventory, to working with buying groups, software onboarding, and more.

    Whether you're new to the industry or ready to scale, this is your playbook for promo success.

    Subscribe now and get ready to unlock your potential in the promotional products space.

    🎙️ Supplier Promo Playbook: Mastering the Promo Channel — because success doesn’t happen by accident. It happens by design.
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