• Streamlining the user journey - the power of voice of customer research with Suzanne Reilley

  • Mar 10 2025
  • Duración: 31 m
  • Podcast

Streamlining the user journey - the power of voice of customer research with Suzanne Reilley

  • Resumen

  • In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators.

    We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing!

    Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights, and emphasizes the importance of aligning your messaging with your audience’s desires.

    Tune in to discover actionable strategies for connecting authentically with your audience and ensuring your marketing resonates at every touchpoint.

    Suzanne Reilley is a business coach, marketing strategist, and copy advisor for professional service businesses and online course creators who are passionate about helping others.

    She’s worked individually with hundreds of repeat clients and her work has been featured in VoyageLA, ShoutOutLA, CanvasRebel, GoSolo, Best Life Online, The Washington Post, and DailyCandy.

    Connect with Suzanne:
    Website
    Linkedin

    DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

    Instagram @bec_chappell
    LinkedIn – Bec Chappell
    If you're ready to work together, I'm ready to work with you and your team.

    How to work with me:
    1. Marketing foundations and strategy consultation
    2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
    3. Book me as a speaker or advisor for your organisation
    4. Get me on your podcast

    This podcast has been produced and edited by Snappystreet Creative

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