Is your media diet making you smarter? Or just more stubborn?

In this episode, we sit down with senior communicator and former journalist Mark Burey to explore how the collapse of shared truth is reshaping public relations. From the erosion of local journalism to the rise of AI-generated content. What does media literacy really looks like today? And what role do PR professionals play in rebuilding trust?

Listen For

7:33 What media literacy means in 2025

10:13 The decline of local journalism and its ripple effects

11:08 How PR has absorbed the watchdog role

13:39 What to do when misinformation feels like fact

15:43 Appreciative inquiry: changing minds without confrontation

21:23 Answer to Last Episode’s Question From Guest Bradley Davis

Guest: Mark Burey

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Are public relations and marketing two distinct disciplines—or is PR simply one piece of the broader marketing puzzle? It’s a question that stirs up strong opinions in boardrooms, agencies, and comms teams alike.

Some argue PR is strategic storytelling aimed at building relationships, while marketing is focused on driving sales. Others say that in today’s world of integrated messaging, the separation is outdated.

In this episode, we take on the debate head-on, exploring how the roles overlap, where they diverge, and whether the modern media landscape has blurred the lines beyond repair. Is PR still its own function—or has it become just another lane on marketing’s highway?

Listen For:

:10 Fyre Festival The Luxury Mirage
4:02 Influence vs Image Showdown
6:25 PR Is the Pie
10:14 The Sad Fate of Local Media
13:02 Metrics KPIs and the Dashboard Wars
18:54 Who Owns the Message
25:10 The Final Prediction Marketers Report to PR

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Stories and Strategies Website

Curzon Public Relations Website

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Most PR strategies still focus on the big three: social, legacy media, and search. But while everyone’s watching the headlines, the real conversations—the ones shaping trust, behavior, and brand reputation—are happening in people’s ears. Podcasts aren’t just a trend or another content format. They’re a strategic intelligence channel, and if you’re not monitoring them, you’re missing critical signals.

In this episode of Stories and Strategies, we talk to Bradley Davis, co-founder and CEO of Podchaser, the platform often called the “IMDb of podcasts.” From how global brands like Starbucks and Amazon use podcast data to shape campaigns, to why the most valuable audience insights aren’t public-facing at all, PR pros need to know what they can no longer afford to ignore.

Listen For

1:29 The Crackle That Started It All

3:33 Podchaser: IMDb for Podcasts

5:25 Podcasting as a Third Dimension of Analytics

8:20 Guest Pitching vs. Starting a Podcast

10:32 How Rogan, Newsom & Trump Changed the Game

13:05 Key Messages Out. Vibe Is In.

21:09 Answer to Last Episode’s Question from Guest Irene Lungu

Guest: Bradley Davis, Co-Founder & CEO, Podchaser

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Rate this podcast with just one click

Stories and Strategies Website

Curzon Public Relations Website

Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

Apply to be a guest on the podcast

Connect with us

LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

Support the show