Sophistiplate’s Approach to Scaling Personalization - with Will Griffin, Digital Marketing & E-commerce Manager

Episode 02: E-commerce Brands Talk MarTech Stacks - Sophistiplate’s Approach to Scaling Personalization

The second episode of the Show Me Your Tech series features Will Griffin, the Digital Marketing & E-commerce Manager at Sophistiplate, an upscale entertaining/home goods brand.

In this interview, Will walks through how Sophistiplate has used a wide array of SaaS tools to support their smaller team as they scale.

He outlines his strategies for growing influencer marketing, creating more channel-specific onsite experiences, and their approach to payment solutions.

Tune in every week to discover how your favorite e-commerce brands are running their websites, what they’re looking at changing, and what’s to come in the MarTech world!

Check out Sophistiplate’s website here: https://www.sophistiplate.com/

Tools mentioned include:

-Klaviyo: https://www.klaviyo.com/

-Aftership: https://www.aftership.com/

-Postscript: https://postscript.io/

-Hotjar: https://www.hotjar.com/

-Optimazilla: https://imagecompressor.com/

-Afterpay: https://www.afterpay.com/en-US

-Klarna: