Socially connected: understanding social media marketing

Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program. She identifies and describes the big channels and how they fit within marketing's growth role. She is joined by special guest, Jennifer Abernethy, author of The Complete Idiot's Guide to Social Media Marketing.