Social Pros Podcast Podcast Por Convince & Convert arte de portada

Social Pros Podcast

Social Pros Podcast

De: Convince & Convert
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 Presented by Convince & Convert, Social Pros is one of the longest-running marketing podcasts in existence! Focused on the nexus of social media and other marketing disciplines, we bring you interviews and commentary from companies including Google, Reddit, Uber, Oracle, and many more to understand how social media impacts brand marketing, content marketing, reputation management, public relations, paid media, and much more. After more than a decade, Social Pros is still the one podcast that brings listeners inside the minds of marketing leaders making real impact. Join us as we dive behind-the-scenes and share actionable marketing strategies that you can immediately implement. 🎙 Listen to our episodes on our website—socialpros.com—or on your favorite audio platform.Copyright © 2024-2025 Convince and Convert. All rights reserved. Economía Marketing Marketing y Ventas
Episodios
  • Challenging the Status Quo in Social Strategy with Jermaine Peguese

    Challenging the Status Quo in Social Strategy with Jermaine Peguese
    Jul 11 2025

    How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today’s learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo.

    Full Episode Details

    Jermaine joins host Zontee Hou on this episode of Social Pros to explore how marketing in higher education can be reimagined by leaning into authenticity, community, and social influence. Jermaine and Zontee discuss how today’s students aren’t just looking for facts, they’re also looking for real voices they trust and want to see themselves in the stories being shared. Whether it’s through expert-led content like Nexford’s Next Pulse series or conversations in online forums, Jermaine shows how the most powerful messages come from relatable, human experiences.

    He also shares how his time at Uber shaped his fast-moving, test-and-learn mindset, and why marketers should stay open to bold ideas— even late in the quarter. When entering new markets, Jermaine emphasizes the value of doing the groundwork: understanding your audience, and building a smart media mix that puts your message in the right places. It’s not about being perfect; it’s about being real, being thoughtful, and being ready to take a few smart risks, because that’s where breakthrough moments happen.

    In This Episode:

    • 1:55 -  Disrupting the traditional space of higher ed marketing
    • 6:27 -  Building a unique brand voice in the higher ed space
    • 8:45 - How Jermaine's team has catered to non-traditional learners
    • 11:51 -   How to identify core customers
    • 15:39 - How Jermaine thinks about data collection and customer research as an ongoing practice
    • 18:52 -  Using AI in the traditionally AI-adverse higher ed space, and how AI can help marketers in this moment
    • 23:59 - Tapping into communities, social groups and others influencing prospective students
    • 29:22 - Lessons from Uber, and what higher ed can learn from the startup world
    • 31:48 - Solving problems when moving into a new marketing space
    • 37:16 - Jermaine’s advice for aspiring social pros

    Resources:

    • Connect with Jermaine on LinkedIn
    • Follow EJST Marketing on LinkedIn

    Visit SocialPros.com for more insights from your favorite social media marketers.
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    44 m
  • Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force

    Wags, Whiskers, and Cause-Based Wins with Virginia Chavez + Bonus Interview with Jenny Force
    Jun 27 2025
    How do you turn a nonprofit’s mission into a heartwarming and impactful social media experience that resonates and inspires action? Virginia Chavez, Content Manager at PetSmart Charities, joins the show to share how her team uses authentic storytelling to inspire and build community around pet adoption. She explains how they tailor content by platform, foster meaningful engagement, and prioritize stories that reflect their values. Virginia also emphasizes the power of collaboration, showing how relying on your team can turn big, ambitious ideas into impactful, resonant content. This episode also features a bonus interview with Jenny Force, Global VP of Demand Generation at Meltwater, who speaks with Zontee about their recent Meltwater Summit. Full Episode Details Virginia joins host Jennifer Harmon on this episode of Social Pros to share how her team at PetSmart Charities uses storytelling to spotlight their mission of keeping people and pets together. She dives into the creative strategy behind their “11 millionth adoption” campaign—framed like a reality dating show—and how it was tailored differently for each major social media platform. Virginia also explains how collaboration, pre-planning, and staying true to the brand’s authentic voice help their content resonate across audiences. She and Jennfier discuss the importance of bringing others into the creative process early, and relying on your team for feedback, support, and ideas that make the work stronger. It’s an inspiring look at how social teams can turn mission-driven content into powerful, heartwarming stories that drive real-world impact! Then, host Zontee Hou sits down with Jenny Force, Global VP of Demand Generation at Meltwater, to discuss key takeaways from the 2025 Meltwater Summit. She shares the top trends shaping marketing and PR today—including AI, agility, brand authenticity, influencers, and misinformation—and explains how brands can stay ahead by using data, embracing collaboration, and leaning into strategic experimentation. In This Episode: 3:21 - PetSmart Charities and their mission5:46 - Virignia's role as Content Manager7:42 - Balancing hybrid roles in digital and social11:40 -   Balancing efficiency and automation while still humanizing the brand 15:02 - How to secure employee & executive participation for social20:40 - The reality show-like 11 million adoptions campaign26:29 - Successful pre-production to help campaigns thrive28:38 - Taking the leap on ambitious ideas31:05 - The importance of collaboration in all types of storytelling33:56 - PetSmart Charities' social strategy described in one sentence34:31 -  How authentic social media work fits into big-picture brand strategy 38:10 - Andy’s advice for aspiring social pros41:40 - Interview with Jenny Force of Meltwater Resources: Connect with Virginia on LinkedInVisit the PetSmart Charities websiteFollow PetSmart Charities on TikTokFollow PetSmart Charities on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.
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    57 m
  • Your AI Maturity Check with Andy Crestodina of Orbit Media Studios

    Your AI Maturity Check with Andy Crestodina of Orbit Media Studios
    Jun 13 2025

    How can marketers harness AI to improve their strategy while also staying irreplaceably human? Andy Crestodina, co-founder and CMO of Orbit Media Studios, joins the show to explore the real-world applications (and limitations) of AI in content marketing. From using AI for gap analysis and persona development to identifying the skills machines can’t replicate, Andy shares actionable advice for marketers at every level of AI maturity.

    Full Episode Details

    Andy joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to chat about how marketers can level up their skills and stay competitive in the fast-evolving world of AI. He shares tactical insights on prompt libraries, custom GPTs, and why automation is the next frontier for marketers looking to work smarter and faster. Andy also explains why peer-to-peer conversations and informal mastermind groups are critical for learning in this space, and are often more impactful than staying glued to industry news. Andy also dives into creativity in the AI era and reflects on how to use AI not for perfection, but as a springboard for bolder, more human ideas.

    Perhaps most importantly, Andy challenges marketers to take ownership of their growth, warning against waiting for organizational change and encouraging listeners to build their own intellectual property through tools like custom GPTs. You won't want to miss this all-new episode that's a must-listen for anyone navigating the evolving intersection of technology, creativity, and career security.

    In This Episode:

    • 1:47 - AI maturity for marketers and why it's important
    • 5:32 - Knowing the AI proficiency of your team members
    • 8:33 - Using AI to understand our audience better
    • 12:50 -  Andy's examples of gap analysis for content creation
    • 15:15 -  What AI isn't good at, and why it's important to know the limitations
    • 20:10 - How to improve your SEO by creating content that AI can't
    • 24:43 - How to build and leverage your prompt libraries to get ahead
    • 28:21 - Which FAQs Andy receives are worth asking, and which aren't
    • 32:33 - How effective AI is as a creative partner
    • 36:28 - Andy’s advice for aspiring social pros

    Resources:

    • Connect with Andy on LinkedIn
    • Visit the Orbit Media website
    • Subscribe to Orbit Media on YouTube
    • Check out Andy's book Content Chemistry on Amazon

    Visit SocialPros.com for more insights from your favorite social media marketers.
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    39 m
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