Social Media | Wausau PD Podcast | Episode #22

Back-to-back Friday Podcasts! This episode has DC Baeten joined by Lt. Luis Lopes-Serrao and city videographer, Ethan Bares, to talk about the department's use of social media and video content to connect with the community. We discussed the evolution of Wausau PD's social media presence, why we expend effort in reaching others through social media, and how original video content became a game-changer for us. We also shared some thoughts & suggestions on how other law enforcement agencies might further leverage this well-established means of connecting with their respective communities.

Finally, as Ethan prepares to exit his current role as the city Community Communication Specialist (i.e., videographer) - he is joining our department in several weeks as a sworn officer - he shared his thoughts on the value of the videographer role and the opportunities it presents.

If you or anyone you know might be interested in becoming the next Community Communication Specialist, submit an application online by June 12th, 2025: https://www.governmentjobs.com/careers/wausauwi

The Wausau PD Podcast is also available on YouTube, Facebook, and other major platforms.