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In this compelling episode of Small Business Pivots, we sit down with Jackie Listen, a seasoned entrepreneur, certified Ziglar Legacy and Master Coach, and author of A Place Called Through. Jackie's journey from his early days on a hog and dairy farm in Jones, Oklahoma, to becoming a successful real estate professional and banker, exemplifies resilience and determination. He shares how foundational experiences, like managing livestock as a child and navigating the 1980s oil bust, shaped his business acumen and personal growth.​

Jackie delves into the five essential components of motivation: setting clear goals, understanding your emotional 'why', practicing positive self-talk, maintaining consistent daily actions, and fostering accountability relationships. He emphasizes the importance of identifying one's core essence—the "bullseye of the bullseye"—to build a business model that aligns with one's authentic self, fueling passion and perseverance.​

Drawing from his extensive experience in real estate and banking, Jackie offers practical advice on cultivating strong banking relationships and managing financial challenges with integrity. His character-driven approach underscores the value of direct communication and honesty in business dealings.​

For entrepreneurs seeking guidance and inspiration, Jackie provides valuable insights into transforming mindset and achieving business success. Explore more about his coaching services, real estate expertise, and his book, A Place Called Through, by visiting JDListen.com.

Jackie Listen: JD Listen, Founder & CEO

Website: https://www.jdlisten.com/

LinkedIn: https://www.linkedin.com/in/jackie-listen-80b7824b/

Facebook: https://www.facebook.com/jackie.listen.5

Instagram: https://www.instagram.com/jdlistenllc/

Email: jackie@jdlisten.com

#JackieListen #JDListen #SmallBusinessPivots #MichaelDMorrison #Oklahoma #ZiglarCoach #BusinessMotivation #BusinessCoach #MindsetMatters #EntrepreneurMindset #RealEstateSuccess #BusinessResilience #MotivationalSpeaker #SmallBusinessGrowth #LeadershipDevelopment #PersonalGrowthJourney #AuthenticEntrepreneurship #BusinessCoaching #EncouragementMatters #OvercomingObstacles #BuildYourBusiness #SuccessMindset #PurposeDrivenBusiness #ZigZiglarLegacy #EncouragerInChief #CoreEssence #SmallBusinessPodcast #BusinessTransformation #JDListenCoach #APurposeDrivenLife #BusinessWisdom #EntrepreneurInspiration #FaithInBusiness #FarmToFinance

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1. Want more resources to grow your business faster?
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3. Want professional business coaching with our Host, Founder & CEO?
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What separates truly successful business owners from those who stay stuck?

In this episode of Small Business Pivots, host Michael Morrison sits down with Andreas Pettersson, Founder of Leaders Adapt, to explore the real reasons why some entrepreneurs scale to success—while others spin their wheels. After helping grow a tech company to a nine-figure valuation, Andreas reveals that strategy and funding weren’t the magic ingredients. It was emotional intelligence, curiosity, and brutal self-honesty that made the difference.

"Curiosity is king," says Andreas, as he breaks down how fear-driven decisions can cost entrepreneurs time, money, and energy. Instead, he encourages business owners to ask themselves: “What if the opposite is true?”—a powerful mindset shift that prevents costly mistakes and uncovers hidden opportunities.

We also unpack the growth stages every business faces:
• From $0–$2M: founders must lead sales—no exceptions.
• From $2M–$10M: the right processes (not too many) are key.
• Beyond $10M: leadership development and culture define your ceiling.

Andreas shares three transformative exercises that helped him lead with clarity:
✅ Breaking negative thought spirals with the 5-second rule
✅ Recording positive feedback to fight negative bias
✅ Starting each day with visualization instead of screen-scrolling

Whether you're growing a business from scratch or scaling past $10 million, this episode will challenge how you think, lead, and make decisions.

🎙️ Listen now to hear Andreas Pettersson on Small Business Pivots with Michael Morrison—and discover how honest self-reflection can reignite your business growth.

Andreas Pettersson: Leaders Adapt, CEO & Co-Founder

Website: https://www.leadersadapt.com/

LinkedIn: https://www.linkedin.com/in/andreastheceo/

YouTube: https://www.youtube.com/@andreastheceo

Facebook: https://www.facebook.com/profile.php?id=61555794758899

TikTok: https://www.tiktok.com/@andreastheceo

Instagram: https://www.instagram.com/andreastheceo/

#SmallBusinessPivots #MichaelDMorrison #AndreasPettersson #LeadersAdapt #BusinessPodcast #BusinessCoach #SmallBusinessGrowth #EntrepreneurMindset #LeadershipDevelopment #EmotionalIntelligence #ScaleYourBusiness #BusinessStrategy #GrowYourBusiness #FounderJourney #OklahomaCity #BOSS #MindsetMatters #FromStartupToSuccess #EntrepreneurLife #SmallBusinessSuccess

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1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
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3. Want professional business coaching with our Host, Founder & CEO?
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4. Want to set up a FREE business consultation with our Host, Founder & CEO?
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Mastering Google Ads: Lead generation strategies to grow your small business with John Horn of StubGroup

Navigating the complexities of Google Ads can be daunting for small business owners, but in this episode of Small Business Pivots, John Horn, CEO of Stub Group, breaks it all down. From avoiding wasted ad spend to leveraging smart targeting strategies, Horn shares proven tactics that help businesses maximize their digital advertising ROI.

Many small businesses dive into Google Ads without a clear strategy—leading to expensive clicks and poor results. Horn explains why this happens and outlines a step-by-step framework for success, starting with setting clear campaign goals and understanding what each lead or sale is worth to your business.

💡 Key Takeaways from This Episode:
✔️ How Google's pay-per-click system works and why quality scoring matters
✔️ The minimum ad budget needed to make data-driven optimizations
✔️ How to avoid common Google Ads mistakes that drain marketing budgets
✔️ Retargeting strategies to convert website visitors into paying customers
✔️ Best practices for hiring the right digital marketing talent for long-term success
✔️ The importance of website quality, customer reviews, and lead nurturing before launching paid ads

John Horn also shares expert insights on navigating Google’s complex advertising policies, avoiding account suspensions, and ensuring your campaigns stay profitable—even in highly competitive industries.

Whether you're running Google Ads for the first time or looking to improve your results, this episode is packed with actionable strategies to help small businesses generate more leads and grow online.

🔊 Listen now and start running Google Ads the smart way!

John Horn: StubGroup, CEO

Website: https://stubgroup.com/

LinkedIn: https://www.linkedin.com/in/johnjhorn1/

YouTube: https://www.youtube.com/c/stubgroup

Facebook: https://www.facebook.com/StubGroup

Blog: https://stubgroup.com/blog/

Podcast: https://stubgroup.com/podcasts/

#GoogleAds #DigitalMarketing #SmallBusinessGrowth #OnlineAdvertising #PPCMarketing #GoogleAdsTips #MarketingStrategy #PaidSearch #LeadGeneration #SmallBusinessMarketing #AdvertisingStrategy #GoogleMarketing #MarketingForSmallBusiness #GrowYourBusiness #MarketingTips #Entrepreneurship #MarketingExpert #BusinessSuccess #GoogleAdWords #AdStrategy #JohnHorn #StubGroup #SmallBusinessPivots #MichaelDMorrison #BOSS #BusinessCoach #BusinessLoans #OklahomaCity #BusinessPodcast #SmallBusinessOwner #MarketingForEntrepreneurs #ScaleYourBusiness #BusinessGrowth #MarketingExperts #GoogleAdsSuccess

Support the show

1. Want more resources to grow your business faster?
https://www.businessownershipsimplified.com/

2. Want to connect with our Host, Founder & CEO on LinkedIn?
https://www.linkedin.com/in/michaeldmorrisonokc/

3. Want professional business coaching with our Host, Founder & CEO?
https://www.michaeldmorrison.com

4. Want to set up a FREE business consultation with our Host, Founder & CEO?
https://www.businessownershipsimplified.com/consultation


FOLLOW US ON:
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-YOUTUBE: https://youtube.com/@businessownershipsimplified