Sequence Over Strategy

De: Michelle Warner
  • Resumen

  • Welcome to Sequence Over Strategy, a show about small business entrepreneurship. Michelle Warner's goal is to help you find and trust your own sequence of actions rather than follow someone else's theoretical strategy. In every episode she takes a real challenge or question shared by real entrepreneurs like you, and figures out the right next action to take. Together, you'll wrestle with the problem, examining your business to find solutions. And every time you'll walk away with a single tool or framework, you can apply to your own business. So stop looking for playbooks. Stop chasing strategy. Don't search for all the answers before you act. Act to find your answers.
    2024 Michelle Warner
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Episodios
  • Smart Moves in Tough Times
    Mar 13 2025

    What if surviving economic uncertainty isn’t about drastic strategy changes, but about sequencing your moves wisely? In this episode of Sequence Over Strategy, Michelle Warner breaks down how consumers react in tough times—whether they slam on the brakes, stay cautiously optimistic, or continue spending.

    At the same time, products fall into essentials, treats, postponables, or expendables, shaping how people prioritize their purchases. The real win? Instead of panicking, businesses should focus on sequence over strategy—identifying where their ideal customers fall and positioning their offer as an essential or a smart investment.

    Check out the full episode at TheMichelleWarner.com

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    29 m
  • Get Noticed, Not Ignored: Outreach That Works
    Feb 27 2025

    Tired of getting ghosted when reaching out to new connections? In this episode of Sequence over Strategy, Michelle breaks down the most effective (and least cringeworthy) ways to get people to actually respond. From leveraging mutual introductions and creating value-driven projects to sending thoughtful thank-you notes and mastering cold but purposeful outreach, you'll learn how to stand out in a noisy world. Ditch the generic messages and discover how to build relationships that actually stick!

    Check out the full episode at TheMichelleWarner.com

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    28 m
  • The Power of Because
    Feb 13 2025

    Ever wonder what to do to get people to say yes more often? In this episode of Sequence Over Strategy, Michelle breaks down the 1978 "Copy Machine Study" by Harvard professor Ellen Langer, showing how providing a reason—no matter how simple—can make requests far more compelling. She explains how this insight can improve networking, sales, and client engagement by adding a meaningful 'because' to your business communication. Tune in for actionable tips on boosting conversions and making your offers irresistible!

    Check out the full episode at TheMichelleWarner.com

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    23 m

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