Selling Lies as 'Self Love': The Price of Beauty, Hygiene and Self-Care Under Capitalism

The sisters are pulling back the curtain this week 👀 — we’re unpacking the real cost of the “soft life.” From overpriced facials to the ever-growing list of hygiene must-haves, is self-care becoming another trap? We’re questioning whether we’re prioritising rest or just repackaging hustle under a prettier name. Let’s talk maintenance, marketing, and the pressure to present perfection in a world where wellness is big business..

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