Scaling Smart: Marketing Clarity, Sales Growth & Personal Development | Jennifer Christensen

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What causes some businesses to scale while others stay stuck in survival mode?

Jennifer Christensen, co-founder of Beacon Media + Marketing, knows the answer firsthand. After growing her Alaska-based digital marketing agency to the Inc. 5000 list, she shares the honest story of how expanding too fast—and too wide—nearly ended it all.

In this episode of Small Business Pivots, Jennifer pulls back the curtain on the real growth strategy that saved her business: radical clarity. By cutting services, redefining her mission, and doubling down on what worked, Jennifer turned a debt-ridden company into a thriving national agency.

She explains:

• Why clarity must come before marketing
• How chasing every marketing trend can sabotage growth
• Why trust is the most valuable currency in today's economy
• How customer reviews and a humanized website outperform flashy funnels
• And how her biggest breakthrough came not from strategy—but from personal development

Now operating in the “age of intelligence,” Jennifer says modern business owners must evolve or risk being left behind.

If you’ve ever felt stuck, scattered, or unsure where to focus—this episode is a must-listen.

Jennifer Christenson: Beacon Media + Marketing Co-Founder

Website: https://www.beaconmm.com/

LinkedIn: https://www.linkedin.com/in/jenniferchristensenak/

Facebook: https://www.facebook.com/beaconmm

Instagram: https://www.instagram.com/beaconmm/

YouTube: https://www.youtube.com/c/BeaconMediaMarketing

Podcast: https://open.spotify.com/show/3BDBxY9jDasCTJtRkX7EJ2

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