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In this eye-opening episode, we're joined by James Kell, co-founder of Scratchie, who's flipping the script on how we approach fleet safety. Rather than focusing on catching drivers doing something wrong, Scratchie is creating measurable improvements by recognizing and rewarding positive driving behaviours.

James shares how Scratchie's innovative platform integrates with Geotab's telematics data to automatically identify and reward safe driving practices. By "inverting the report" – focusing on what drivers are doing right instead of wrong – fleets are seeing dramatic improvements in safety metrics, driver retention, and overall morale.

Key Topics Covered:

How the traditional punitive approach to fleet safety creates resistance and resentment
Scratchie's integration with Geotab and how it transforms telematics data into driver recognition
Real-world results: 28% improvement in safety attitudes and 96% driver preference for fleets using Scratchie
The Science Behind Positive Reinforcement and Why Immediate Recognition Drives Lasting Behaviour Change
How North American trucking companies are implementing Scratchie to reduce insurance costs while improving driver satisfaction
Practical steps for fleet managers to shift from a "gotcha" culture to a recognition-based approach
Listener Takeaways:

Why recognition is more effective than punishment for creating sustainable safety behaviours
How to leverage existing telematics data to boost driver engagement
Practical strategies for implementing a positive recognition program in your fleet
The connection between driver recognition, retention, and bottom-line results


Reach out to James Kell
https://scratchie.com
james@scratchie.com
+1 (415) 619-2704

Your Hosts:

John Farquhar
National Risk Services Specialist, Transportation, Gallager GGB
https://www.ajg.com/ca/
M: 437-341-0932
John_Farquhar@ajg.com

Chris Harris
CEO, Safety Dawg Inc.
905 973 7056
Chris@SafetyDawg.com
https://safetydawg.com/


Keeping it Safety Dawg Simple!
#trucksafety #truckinsurance #truckpodcast

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