Saboteurs Are At Work

Building your business means building yourself. Each and everything we talk about on BYOB is a problem or situation that I myself have or is experiencing. Every day I think and work on methods to increase my own consulting practice and these podcasts are simply the journey that I am traveling. No ivory tower pie in the sky approaches allowed. Remind myself every day I am a marketer that also does video production.

“Grow your email list.” “Speak in your community.” “Get active on social media.” “Meet people at events.” “Start a blog.” These are all recommendations a self-employed professional will hear when exploring how to build a thriving business.

There’s nothing wrong with this advice. Each one of these approaches has the potential to bring you more clients. But there’s another factor in the business-building equation, and it’s probably the most important. That crucial element is you.