In this episode of SF Commercial Property Conversations, host Bruce Bean sits down with Jordan Pratt-Thatcher, a former actor turned successful insurance broker. Jordan shares his fascinating career path, from growing up in Minnesota and discovering a passion for acting, to performing professionally and eventually training at the prestigious University of North Carolina School of the Arts. His journey took him to Los Angeles, where he pursued acting and even produced his own show—only to shift gears during the pandemic, leading him into the world of insurance.

Jordan’s experience in sales, honed through years of working in tech and acting, has given him a unique perspective on building relationships, understanding clients’ needs, and navigating the complexities of commercial insurance. He shares insights into the challenges facing the industry today, particularly in California’s volatile insurance market, and how his approach to consultative sales helps businesses find the right coverage.

Whether you’re an entrepreneur, a property owner, or just someone curious about the unexpected intersections of art and business, this episode is packed with valuable insights and entertaining stories.

---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

Kenny Lau’s journey into commercial real estate wasn’t a straight path—it was a transformation. From working in his family's recycling business to trying his hand at interior design, Kenny ultimately found his passion in commercial real estate. In this episode, Kenny shares how he made the leap, the lessons he learned along the way, and how social media—especially Instagram—has become his secret weapon in generating leads and closing deals.

Bruce and Kenny dive deep into:

• Kenny’s unexpected path into CRE from residential real estate
• The differences between residential and commercial real estate transactions
• Why Kenny avoids cold calling and instead focuses on social media marketing
• The power of Instagram in generating real estate leads
• How Kenny successfully closed a 37,600-square-foot warehouse deal through Instagram
• Tips for using Instagram ads to grow your business

---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

surance Turmoil

California's insurance market is facing serious challenges, and no one understands this better than Charles Katz. With nearly 57 years of experience in the insurance industry, Charles has seen it all—from working with Fortune 500 companies to helping individual homeowners navigate an increasingly complex system.

In this episode, Charles shares his journey from California to Indiana and back, and how he built a career in property and casualty insurance. He breaks down the current insurance crisis in California, including the billion-dollar assessment recently imposed on insurers, the growing reliance on the California Fair Plan, and how new players are emerging to fill the gaps left by major insurance companies exiting the state.

We also dive into:

• Why independent brokers like Charles are more important than ever
• How the online insurance world is changing the way people shop for coverage
• The impact of fire season and climate change on insurance rates
• The growing need for cyber insurance and how businesses should prepare

---------------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest