In this episode of the Business of Business podcast, hosts Staci, Jennifer, and Jack Dempsey discuss the balance between technology and personal touches in marketing. They explore how automation can enhance business operations while emphasizing the importance of maintaining personal relationships with clients. The conversation highlights various strategies for effective marketing, including the use of handwritten notes, value-driven communication, and the significance of capturing client information for ongoing engagement. The hosts share personal experiences and insights on how small businesses can differentiate themselves in a competitive landscape by blending technology with thoughtful, personalized interactions.

Nugget Alerts
- Technology has elevated small businesses and marketing.
- Consumers prefer convenience and ease of doing business.
- Automated feedback systems can enhance customer experience.
- Handwritten notes can create a personal touch that stands out.
- Maintaining personal relationships is crucial for small businesses.
- Value-driven marketing is more effective than constant solicitation.
- Showing personality in marketing helps build connections.
- Loyalty programs can reward long-term clients while attracting new ones.
- Capturing client information is essential for effective marketing.
- Using technology to plan personal touches can enhance client relationships.

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Jennifer Faith Dempsey has been in the beauty industry for over 10 years. For the last 5m years, she has owned J. Faith Hair Studio. She brings her experience on how she balances entrepreneurship and motherhood. Check out Jen’s blog.

Staci Joy Dempsey is an insurance agent, a mom, and a busy non-profit volunteer. She truly understands what it means to be an entrepreneur. Staci serves as the podcast's host.

Jack Dempsey is the dad who heads up this busy family. He is a founding partner in Dempsey, Weiss & Associates, an Elmer, NJ-based insurance and investment firm that began more than 30 years ago.