I have a deeply insightful conversation with Dr. Bill Bellows in this episode of the Profound Podcast. We dive into the heart of what it means to think about thinking—a concept that lies at the core of the In2:InThinking Network, a community Dr. Bellows co-founded to carry forward the transformational work of W. Edwards Deming and other systems pioneers.

At the center of our discussion is the 2025 In2:InThinking Forum, happening this June 20–22 in Santa Clarita, California, and also available virtually for free via live stream. It's a gathering of minds, where humility, curiosity, and collaboration take center stage. If you're in DevOps, digital transformation, or operations—and especially if you're exploring how Deming's ideas apply in modern contexts—this is the event for you.

Dr. Bellows takes us on a journey through the origins and evolution of the In2:InThinking Network, which emerged in the early 2000s as a response to the declining presence of Deming-centered conferences. Recognizing the need for a West Coast community of deep thinkers and doers, Dr. Bellows and his colleagues created a space where engineers, IT professionals, healthcare leaders, and educators could unite in their pursuit of better systems thinking and action.

We explore how systems thinking applies far beyond manufacturing, touching software delivery, digital infrastructure, education, and even AI. Dr. Bellows shares why this kind of egoless, psychologically safe environment is essential for innovation, allowing both newcomers and veterans to engage deeply without pretension.

We also touch on the Red Bead Experiment, Deming’s ideas on variation, and the costs of overlooking systemic thinking in today’s organizations. Dr. Bellows reminds us that better systems start with better conversations—and that starts with communities like In2:InThinking.

You can sign up for the event on In2:InThinking Network’s website: https://www.in2in.org