Running a Lean Marketing Team That Grows With Your Business

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results.

They dive into what it really means to be a full-stack marketer—someone who can handle strategy, execution, and cross-functional collaboration—and why these “unicorn” marketers are increasingly valuable for mid-market companies. The conversation also explores how to craft messaging that stands out in a crowded space, why it must speak directly to your ICP, and the growing role of AI in helping small teams scale their impact.