• Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand

  • Mar 10 2025
  • Duración: 32 m
  • Podcast

Rob Mayhew on the untapped creator opportunity in B2B, London vs New York and using social media as a brand

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  • Resumen

  • Rob Mayhew joins Jon for bonus episode, talking about his big move to New York City, becoming a full-time content creator and how brands can work with creators like him effectively.

    Timestamps

    00:00 - Intro
    01:39 - Why Rob moved to NYC
    04:20 - Rob’s new YouTube show
    05:47 - London vs New York for marketers
    08:00 - Rob’s approach to content in 2025
    11:00 - Rob’s view on the future of the social platforms
    14:17 - How System1’s ad testing works
    17:27 - Rob’s funniest posts on LinkedIn
    18:46 - Rob’s process for making content
    20:16 - Any trends that are different in the US than UK
    21:43 - Thoughts on the creator economy
    23:09 - The Poppi vending machine backlash
    24:22 - How does Rob plan his content?
    25:18 - Different audiences for TikTok and LinkedIn
    25:38 - Rory Sutherland’s TikTok
    26:48 - Power of B2B content creation
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