Rick & Rick Rule the World Podcast Por Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture arte de portada

Rick & Rick Rule the World

Rick & Rick Rule the World

De: Rick & Rick Rule the World: Rick Mathieson & Rick Wootten Talk Marketing Media Tech & Pop Culture
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 Looking for insights on the latest digital marketing trends? Rick Mathieson (author of Branding Unbound and The On-Demand Brand) and Rick Wootten (Silicon Valley CMO) share their unique brand of news and views from the intersection of marketing, media, tech, and pop culture—delivered with an extra-large serving of fun. From B2C to B2B. CPG to SaaS. Digital to direct. Email to experiential. Social to search. Content to commerce. Generative to agentic AI. Viral video to virtual & augmented reality. POS to podcasts. Full funnel to WTF. This is the podcast for every marketer who’s out to rule the world. https://www.linkedin.com/company/rick-rick-rule-the-worldAll rights reserved Economía
Episodios
  • 🎬 Star Wars Road Trip:Inside Rancho Obi-Wan

    🎬 Star Wars Road Trip:Inside Rancho Obi-Wan
    Jun 23 2025
    🚀 Kurt Ho and Eric V. join the Ricks for a closer look at the brand called “Star Wars”—including the marketing deliverables, games, toys, and more on display at Rancho Obi-Wan, the largest private collection of Star Wars memorabilia in the world. Learn why the story that started “a long time ago, in a galaxy far, far away…” continues to take fans into the future. IN THIS EPISODE 👽 Welcome to Rancho Obi-Wan Museum of Star Wars Memorabilia (https://ranchoobiwan.org) (at 0:50) 😎 The backstory on Steve Sansweet’s personals shrine to all things Star Wars (at 1:20) ✈️ Planning (a long time) ahead for not-so-easy-to-score Star Tours (at 2:32) 🏢 At over 9,000 square feet, Rancho is saving Star Wars at scale (at 3:00) 👨🏼‍🚀 Why the docent may regret tapping Eric to share his Star Wars story first (at 5:05) 💥 When 400,000 posters, video games, books, action figures, and other collectibles aren’t enough (at 5:40) 🏛️ The Saga Museum: A vision to merge Rancho Obi-Wan, the “Sith”sonian, and others (at 9:00) 🤠 From set pieces to Death Star bongs: How Steve Sansweet snares one-of-a-kind Star Wars collectibles (at 10:50) 🧐 How Eric won a rare Star Wars fan commemorative by stumping the docent (at 14:12) 🪥 For the love of Bib Fortuna: Kurt wins a bet about Star Wars Toothpaste (at 15:52) 🤪 The overwhelming emotions of it all: becoming a Star Wars kid again (at 17:17) 🛏️ From Farrah, with love: The most unexpected collectibles for Kurt and Eric (at 19:53) 💪🏼 “You came in that thing? You’re braver than I thought”: Whose line is it, anyway? (at 22:12) 🫆 Name that character: Muftak, Salacious B. Crumb, Droopy McCool—or the Dongalorian? (at 22:50) ❝ “I’ve got a bad feeling about this:” Star Wars quotes you can also say in bed (at 24:00) Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻 Approx. 26 min, 10 sec. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using AI-based tools.
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    26 m
  • Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More

    Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More
    Jun 6 2025
    Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. IN THIS EPISODE: 🍔 Welcome BBQ surprises are the best kind of BBQ surprises (at 1:17) 🧨 “M:I The Final Reckoning”: No “Fallout,” but still fun (1:44) 🥋 Bruce Lee and “Warrior” parties like it’s 1888 (2:34) 🚀 Tony Gilroy’s “Star Wars: Andor” lands the dismount (4:21) 🤖 The droid you’re looking for? “Murderbot” has “Lost in Space” vibes (4:44) 🧟 “The Last of Us” pulls a Ned Stark—and the Ricks aren’t impressed (5:28) 🍿 “Lilo & Stitch’ steals box office gold from Tom Cruise & crew (6:50) 📚 The summer reading list that wasn’t, courtesy of the Chicago Sun-Times (8:20) 🛍️ Are agencies and retail brands ready for Google’s agentic AI? (9:24) 👀 Why SEO is more important than ever in the age of AI (10:49) 👃🏾 Billie’s scratch-n’-sniff deodorant billboard smells like the pits (11:43) 🥃 A whiskey brand’s scent-vertising & a ski trip with Longtime Listener Bill (13:03) ♨ Oura Ring’s new campaign begs you to “give us the finger” (15:00) 🔭 Outlook: Insights from Deloitte’s latest CMO survey (16:27) 🦁 Looking ahead to winners at the Cannes Lions Ad Festival (18:03) Approx. 20 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻
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    19 m
  • New Brand Refreshes for Mountain Dew, Marvel's Thunderbolts* & More

    New Brand Refreshes for Mountain Dew, Marvel's Thunderbolts* & More
    May 25 2025
    Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives “Thunderbolts*” a major rebrand in post-release campaign 💥 Can Marvel really pull off a movie like “Avengers: Secret Wars”? 🥤 Mountain Dew brand refresh goes wide with—tattoos? 📢 PwC upgrades its brand identity without spending $1 billion 🥡 Orange Chicken and a Song: Inside Panda Express’s “Pandaoke” Approx. 22 min. Review privacy and cookie policies for SoundCloud, iTunes, Spotify and all other streaming services. Some audio and visual elements created using generative AI-based tools. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at TaskinSF.com: ow.ly/Vh6M30r9EpF👐🏻
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    22 m
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