• QRCA Day 2 Flyover

  • Mar 7 2025
  • Duración: 23 m
  • Podcast

QRCA Day 2 Flyover

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  • *This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. Click here to listen to Part One, and be on the lookout for Part Three of the QRCA series!* How do qualitative researchers adapt to rapid industry changes while maintaining personal connections? A look inside Day 2 of QRCA. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, along with co-host and CRO, Stephanie Douglass, present Part Two of a three-part Conference Flyover from QRCA in Philadelphia, featuring conversations about business development strategies, AI integration, and the evolution of qualitative methodologies. They discuss how QRCA provides unique opportunities for both solopreneurs and corporate researchers to learn and grow through shared experiences. From innovative AI applications to the nuances between online and facility-based focus groups, these conversations reveal how industry professionals are embracing change while preserving essential human connections. "The truth of the matter is that this has become such a quickly evolving business that there are not only gaps that you may be aware of, but if you're smart, you understand there are gaps that you aren't aware of," Ken Burwitz of Mercury Analytics explains. "AI is obviously one of them. This is something that's changing weekly." The discussions highlight the dual nature of modern qualitative research. While Brittany Stalsberg emphasizes the value of business development insights for solopreneurs, Carrie Ann Olson-Landis explores AI's potential as a creative partner rather than just an assistant. Michelle LaMire adds perspective on the superiority of in-person networking over LinkedIn for building meaningful professional relationships. Along with the return of Multilingual Connections’ Carlos Hevia and Jill Kushner Bishop, PHD from Day 1, featured guests in this episode include: Brittany Stalsberg of ​​BLS Research & Consulting LLC; Carrie Ann Olson-Landis of Nava; Ken Berwitz, Executive at Mercury Analytics; Frank Mellman of Insights in Marketing; Michelle Lemire of Festive Road; Zosia Czerska of Insight2Vision; Pam Goldfarb Liss of LitBrains; Lauren Bergner of Rakuten Insights; Jiten Madia of flowres.io; Meredith Morino of Human Sapiance Inc.; David Kalisher of Jolly Road Productions; and Chiara Albanese of Motivo Insights.
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