• Pricing and Billing Trends & Benchmarks

  • Mar 6 2025
  • Duración: 26 m
  • Podcast

Pricing and Billing Trends & Benchmarks

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  • Resumen

  • B2B SaaS Pricing models have evolved over the past few years with 67% of SaaS companies now saying they have introduced at least one element of Usage-Based Pricing. Though this benchmark does not tell the whole story of pricing, as the primary pricing model is still based upon a subscription fee per user or a subscription fee per user + a Usage-Based or Value-Based pricing variable.

    During this episode, CAC and Growth cover a wide range of current pricing trends and benchmarks including:

    • Subscription vs Usage vs Value vs Hybrid pricing model adoption
    • Adoption of AI and the associated pricing strategies
    • Impact on Growth Rates based upon pricing model used
    • Utilization of "Usage CAPS" and how they are charged
    • Treatment of Usage-Based Revenue when calculating ARR


    If you are a student of the SaaS industry, and/or are evaluating if your current pricing model is optimized for your customers and your company's financial performance - this episode is chalked full of unique insights and thought-provoking commentary from Dave "CAC" Kellogg and Ray "Growth" Rike

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