When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action.

People buy with emotion. Then they justify that purchase with logic.

Your marketing message needs to stir emotion within your potential clients.

00:00 "Stir Emotions to Attract Clients"

06:11 Corporate Sales Journey Reflection

06:54 Entrepreneurial Challenges and Marketing Insight

12:17 Hewlett Packard's Transformative Culture

14:22 Affordable Marketing Feedback Strategy

17:52 Product Brand Clarity Essentials

22:05 Cheese and Crackers Surprise

25:33 Importance of Market Research

30:05 "Master Your Message Program"

32:01 "Opinion Diversity in Marketing"

36:55 Realtor Specializing in Divorce Sales

39:15 Defining Your Target Audience

41:21 "30 Seconds to Impress"

44:27 "Podcast Coaching Session Offer"

Do you ever feel like your podcast marketing message just isn’t landing with your audience? You’re crafting awesome content, but somehow your message isn’t converting listeners to clients.

This week, I sit down with business strategist Nicki Chang-Powless to dig into the secrets behind creating a compelling, actionable marketing message for your podcast and business.

If you want your audience to grow—and more importantly, move them to action—this episode is tailor-made for you.

Your audience listens for companionship. They aren’t downloading your latest episode just to be informed—they want to feel connected, understood, and guided.

If your call to action only shows up at the end of your show, you’re missing out! Listeners don’t always make it to the last minute.

We break down how to bake your call to action and marketing message throughout your show. This allows you meet your audience where they are and inspire them to take the next step.

It’s not about dumping information. It’s about creating relatable, emotionally resonant moments that build trust and authority.

In the episode, Nicki drives home the essential truth: if you’re marketing to “everyone,” you’re speaking to no one.

We talk about how getting laser-focused on your target audience changes everything. Imagine you’re a massage therapist—what you say to a stressed-out parent versus a retired senior makes all the difference.

Nicki lays out how to tailor your marketing message so it resonates with the exact audience you want to attract.

We dig into practical strategies for clarifying your product brand, refining your offer, and using feedback and collaboration to fine-tune your pitch.

Nicki reveals her biggest lessons from corporate life at Hewlett Packard: the magic of collaboration and consistency. We explore actionable ways you can bring group feedback into developing your marketing message, A/B testing your ideas—without the massive budgets of big brands.

We also talk about the increasing competition for attention in today’s digital world. The average prospect needs 62 touchpoints with your brand before they’re ready to take action. That’s why consistency in your podcast message, branding, and calls to action is more important than ever.

So, how do you make your marketing message truly work? It starts by knowing your audience, articulating your unique value, and making every touchpoint count.

Whether you’re working on your website, your 30-second intro, or speaking at a networking event, we share real-world examples and simple frameworks.

Plus, don’t miss Nicki’s free gift... “How to Impress When You Only Have 30 Seconds”. This is perfect for nailing your introduction and getting prospects to lean in and say, “Tell me more!”

Download this resource at www.PodcastTalentCoach.com/impress.

If you’re ready to transform your podcast—and your business—by creating a marketing message that inspires action, this episode of Podcast Talent Coach is your blueprint.

And if you want personalized help building your strategy, apply for a free coaching call at www.PodcastTalentCoach.com/apply. Let’s start making your message matter!

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it.

You pour your heart into creating incredible content, but it feels like you’re stuck talking to the same handful of listeners every week.

GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS

In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews.

Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks.

To be effective, these guest spots need to put you in front of the right, ready-to-engage audience.

Trust me, guesting isn’t just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business.

THE RIGHT PODCASTS

Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show.

Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you’re a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts.

You want to get in front of listeners who actually want what you offer, not just more of what you do.

GET THEM TO SAY "YES"

But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails!

Build genuine relationships by demonstrating you’ve listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics.

As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting!

LONG-TERM RELATIONSHIPS

Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world.

Liam and I break down the power of value-driven call-to-actions.

Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet.

Whether it’s a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms.

GET STARTED

Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now.

If you’re serious about growing your audience, it’s time to move beyond waiting for listeners to find you.

Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free.

As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let’s turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!

Welcome to another episode of Podcast Talent Coach! This week, we’re diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.

MAGNETIC STAGE PRESENCE

On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.

00:00 "Commanding Presence and Influence"

04:02 Embrace Authentic Presence

07:29 Harness Your Unique Origin Story

13:42 Tony Robbins: Inspiration Amid Challenges

14:50 Empowering Voices for Stage Presence

19:25 Multilingual Recital Singer's Impact

23:49 "Tosca Performance for Royalty"

27:54 From Performer to Entrepreneur

30:33 Preparing Energy for Visibility

35:00 Overcoming Stage Fright

37:19 "Overcoming Fear of Isolation"

39:13 Magnetic Speaker Visibility Kit

42:44 Personalized Goal-Setting Session

UNLEASH YOUR STAGE PRESENCE

You’re working so hard to deliver value with every episode, but if you’re not connecting deeply with your audience, all that hard work may be falling flat. On this episode of Podcast Talent Coach, we get laser-focused on what it really takes to become magnetic and unforgettable—no matter your platform.

Whether you’re on a podcast mic, YouTube camera, summit stage, or even a one-on-one call, your stage presence is the true game-changer. Let’s dive into how your authentic story and presence—not just your content—move people into action.

BUILDING MAGNETIC PRESENCE STARTS WITH INTENTION

It’s not about simply sharing great trivia or being perfectly polished. Your audience wants someone real, someone whose energy shines through every word and every moment.

I share exactly why focusing on your story — your origin, your principles, your "why" — is essential for creating that spark. Lean into your real experiences.

Use your own story as a filter for your content. When you do, people connect to your message and become committed followers, not just passive listeners.

LESSONS WITH MONIQUE MCDONALD — TURN YOUR VOICE INTO YOUR SUPERPOWER

This week, I’m joined by the phenomenal Monique McDonald—the "Magnetic Voice Mentor." Her journey is a masterclass in turning personal loss and transformation into a mission to help entrepreneurs and speakers shine.

From performing for royalty around the globe to finding her voice as a coach, Monique reveals how true stage presence starts with energetic preparation and a willingness to let your authentic self come through.

In this conversation, she gives us actionable tips for preparing your mind, body, and emotions for any "stage". Her tips include how the power of breath and body language can set you apart.

PRACTICAL TOOLS FOR EVERY PODCASTER AND SPEAKER

Packed in this episode are concrete ways you can quickly ramp up your own presence. Stand up and smile—even when no one can see you!

From harnessing the sound of your smile to owning your backstory, these tools are designed to help you command a room of any size. If you’ve ever struggled with "imposter syndrome" or nerves before stepping up to the mic, you’ll find Monique’s perspective on fear, preparation, and focus liberating.

NEXT LEVEL VISIBILITY WITH THE MAGNETIC SPEAKER VISIBILITY KIT

Ready to stop hiding and start radiating confidence on every platform? Monique has created the Magnetic Speaker Visibility Kit. This is a free 10-day journey full of her most effective exercises and vocal techniques, designed just for leaders like you.

Monique's bundle helps you prepare your energy to be seen and heard in every situation—from podcasts to presentations and beyond. Get her kit at www.PodcastTalentCoach.com/Monique. Start stepping boldly into your next level of influence and significance.

If you want my help one-on-one, head to https://podcasttalentcoach.com/strategy-call/ to get started building unstoppable stage presence today!