Nickie Froiland is the Co-founder and Chief Growth Officer of Motus9, a professional services and impact firm dedicated to helping organizations overcome challenges and achieve their goals. With a passion for guiding individuals to remove blind spots and discover new approaches, she excels in fostering personal and professional growth. Nickie's expertise spans business consulting, executive coaching, and operational advising, enabling clients to clearly and confidently navigate complex situations. Her commitment to creating impactful change has made her a trusted partner for businesses seeking transformation and success.

Running a business involves more than simply providing excellent products or services — it also requires strong leadership, a positive company culture, and alignment of operations with a clear purpose. However, challenges arise when misalignments, unaddressed issues, or unclear leadership create barriers to growth. So, how can companies identify these hidden obstacles and develop strategies for long-term success?

Nickie Froiland, an expert in executive coaching and operational advising, dives deep into the core challenges that hold businesses back. She highlights the importance of aligning personal growth with company growth and emphasizes the role of purpose in shaping leadership and company culture. She shares strategies for fostering transparency through partner meetings, tackling misalignment head-on, and implementing frameworks like “The Company Way” to strengthen cultural and operational foundations. Nickie also stresses the importance of addressing uncomfortable truths within teams and using accountability for meaningful change.

In this episode of The Customer Wins, Richard Walker interviews Nickie Froiland, Co-founder and Chief Growth Officer of Motus9, about creating purpose-driven leadership and aligning company culture with operations. Nickie explains how businesses can overcome hidden obstacles, improve accountability, and foster growth by addressing the “elephants in the room.” She also shares strategies for personal development, the value of partner meetings, and the power of having a clear company purpose to drive success.