PR Industry Trend Toward Reactive Campaigns with Ben Treanor

In this episode, Ben Treanor, Founder and Director of Break of Dawn, walks us through his experience in the PR industry and his approach to digital PR.

We dive into the world of digital PR and how to do reactive campaigns for difficult niches. We also talk about the current trends in digital PR and share our forecast of the outlook for PR campaigns. Lastly, Ben shares his best tips for building a reactive campaign, as well as his methods for finding and pitching journalists.

Connect with Ben on Linkedin or visit his website at https://www.breakofdawn.io/