@Rosy Mcevedy founder of @IV League Drips, shares her entrepreneurial journey.

1. Rosy founded the business in 2018 and has grown it to nearly 200 licensees.
2. She faced two major setbacks in her entrepreneurial journey.
3. The first setback was a partnership that ended poorly due to lack of compatibility.
4. Rosy's background in pharmacy and nursing influenced her business direction.

Rosy shares her personal take on the;

• Importance of #resilience
• Complexities of #businesspartnerships
• Value of self-awareness in business
• Need for thorough research and understanding when entering partnerships and the significance of hiring the right people to fill gaps in a business.

The conversation covers Rosy's innovative licensing model in the health industry, aiming to make preventative health services accessible across Australia.

Takeaways

• She highlights the importance of hiring over partnerships for business growth.
• Rosie's resilience and determination have been key to her success. Every business owner faces moments of doubt.
• Support from friends and mentors is crucial.
• Learning from setbacks builds resilience.
• Purpose should drive business decisions.
• A strong network can lead to opportunities.
• Financial health is vital for business growth.
• Mentorship can provide invaluable guidance.
• The importance of a purpose-driven approach.
• Building a sustainable business model is key.
• Networking can open doors to new opportunities.

rosy@ivleaguedrips.com

@michael kerr

@kerrcapital

Chapters

00:00Introduction to IV League DRIPS

02:23Rosy's Journey and Business Background

10:00First Major Setback: The Partnership

24:40Second Setback: Financial Distress and Lessons Learned

28:03Overcoming Financial Setbacks

34:00The Importance of Support Systems

38:57Purpose-Driven Business

50:56Mentorship and Guidance for Growth

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@Michael Kerr and @Jon Manning on why #pricing is the biggest lever for improving profitability. They discuss using pricing strategies as a highly effective way to increase small business profitability. They explore the #psychology behind pricing, the common hesitations business owners face when considering price increases, and the importance of effectively communicating these changes to customers.

They cover innovative pricing tactics, the significance of choice architecture in proposals, and the necessity of establishing a systematic pricing cadence.

Key takeouts;

• the need for businesses to understand their value proposition
• how and when to reassess pricing models to ensure sustainability and growth
• why business owners need to engage in meaningful discussions with their customers about value and pricing
• the importance of understanding the different 'business unit' within a business when considering price changes
• the psychological aspects of pricing that affect customer perceptions
• how reframing pricing discussions as value conversations can help

Chapters

00:00 Introduction to Pricing Strategies

09:37 The Psychology of Pricing and Business Owner Hesitation

18:34 Communicating Price Changes Effectively

23:07 Understanding Customer Value and Pricing Conversations

31:08 Reassessing Pricing Models for Profitability

37:41 Understanding Pricing Complexity

40:00 Innovative Pricing Tactics

47:12 The Power of Choice Architecture

55:48 The Psychology of Pricing

01:01:39 Establishing a Pricing Cadence

01:10:26 Government and Pricing Dynamics

@kerrcapital

@pricing prophets

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au

@Marama Carmichael shares her pathway that started in science and now sees her as founder and CEO of @Oracle Tree, a full-stack digital marketing agency. She discusses the pivotal moments that led her to start Oracle Tree, emphasizing the importance of empowering business owners and better understanding their needs.

Marama highlights the challenges many business owners face, including the tendency to create 'Frankenstein' businesses that are reactive rather than strategic.

She advocates for financial literacy, mentorship, and the need for external perspectives in business.

The conversation also touches on her book, 'Fixing Frankenstein,' which aims to help business owners take charge of their operations and make informed decisions.

• Marama's journey reflects the importance of adaptability in business.
• Empowering business owners is at the core of Oracle Tree's mission.
• Asking 'why' can lead to deeper insights for business owners.
• Many business owners create reactive 'Frankenstein' businesses.
• Financial literacy is crucial for business resilience.
• Mentorship can provide valuable external perspectives.
• Strategic marketing spending is essential for growth.
• Curiosity can drive innovation and improvement in business.
• Understanding client needs is key to effective marketing.
• Creating a supportive business environment fosters success.

@michael kerr

@kerr capital

00:00Introduction to Marama Carmichael and Oracle Tree

02:29Marama's Journey: From Natural Therapies to Digital Marketing

05:12Empowering Business Owners: The Philosophy Behind Oracle Tree

07:45Understanding Client Needs: The Importance of Asking 'Why?'

10:28The Challenges of Business Ownership: Navigating Flux and Reactivity

13:24Creating a Sustainable Business: The Role of Strategy

16:18Choosing the Right Clients: Culture Fit and Business Success

19:01The Importance of Self-Reflection for Business Owners

21:48Oracle Tree's Services: A Comprehensive Approach to Marketing

28:05Strategic Financial Management in Business

30:23The Importance of Mentorship and Guidance

32:49Understanding Business Structure and Roles

37:21The Need for Holistic Business Perspectives

39:03The Value of External Insights and Mentorship

43:48Curiosity and Continuous Learning in Business

47:27Key Priorities for Small Business Resilience

Thanks for listening. Visit the Owner To Owner Podcast website to subscribe, listen back, or check out any resources or information mentioned on the show.

Search @ownertoownerpodcast on your favourite podcast player to subscribe and listen to the episodes.

Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.

michael.kerr@kerrcapital.com.au

www.ownertoownerpodcast.com.au