In this episode of Our Findings Show, we sit down with Will Custis aka @thecorporatehooper— the mind behind HoopFuel — to explore what it really takes to build a brand strategy from the ground up. From walking away from a secure corporate job to launching a business rooted in purpose, Will shares the mindset shift that helped him find fulfillment. We talk entrepreneurship, personal branding, and the real cost of chasing comfort over calling.

Plus, don’t miss our signature Rapid Fire segment, where Will drops insights on nutrition, productivity, and staying grounded while scaling a brand.

Topics Covered:

1. Building a business from scratch
2. Leaving corporate America
3. Brand strategy for first-time founders
4. Nutrition tips for high-performers
5. Rapid-fire Q&A with Will Custis

Whether you're building something or feel stuck in your 9-5, this episode is your blueprint to take the leap.

We sat down with NYU Stern Professor of Marketing Jared Watson. We talk about different paths to success, Dr. Watson's advice for students struggling to find a calling, and how brands manipulate us. As students, we always see one side of professors – professional, academic, calculated. In this episode, Dr. Watson opens up on his professional journey and gives advice to all undergraduate students. Stay tuned to hear what he says.

In this latest podcast episode, we host our very first guest, a rising junior at NYU and our good friend, Dennis Zhu. We asked Dennis some pressing questions that have been on our minds, and some of his responses really surprised us. From adjusting to the US to various pressures that America puts on Chinese Students – this episode has it all. Tune it – you won't regret it!