Last year, Stephanie McCarty, CMO at Taylor Morrison, went viral on LinkedIn with a post on her beef with ad agencies. The post struck a chord, with 5,200 likes, 1,111 comments, and 170 reposts. But for Stephanie the screed was more than just her thoughts — it was a reflection of her actions. Fed up with what she dubbed a broken client-agency model, she began building out her team’s in-house capabilities since 2019, developing a full-funnel, in-house media and creative studio by 2024.

On a special bonus episode of On Scope, McCarty went live on LinkedIn with host Mike Berberich to give an inside look at how she accomplished this impressive feat. Along with questions from the audience, Stephanie and Mike discussed the actual process of bringing all marketing capabilities in-house, how she and her team continue to bring in outside perspectives for strategy and creative, and how she was able to get leadership to buy into her bold vision by convincing them it was their idea all along.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

Last year, Mastercard underwent a massive corporate restructuring. As EVP of Global Product and Marketing for the brand, Greg Boosin oversaw the entire thing, implementing new processes, reorganizing priorities, and managing the human emotions that come from such a large change. As a result, Greg learned a thing or two about how to bust silos and get the entire organization, scattered across multiple regions, rowing in the same direction. He joined host Mike Berberich on the On Scope podcast to share what he learned. Together, the pair covered how Greg managed to keep the organization focused and in high spirits during the restructuring, his single biggest tip for any marketer or business professional trying to eliminate silos, and his thoughts on how brands can future proof themselves.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed Unilever’s recent acquisition of Dr. Squatch, using the moment as a springboard into a larger conversation on what the trend of big brands buying smaller, scrappier companies might mean for startups going forward.

Are you interested in breaking silos between tech and marketing, upskill fast, and lead smarter with AI? Then you don’t want to miss the ANA’s Empowerment AI: Marketing Bootcamp, taking place in Chicago on October 28 and 29, 2025. Check out the agenda and register for this can’t-miss event by visiting www.ana.net/empowermentai.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.

HP’s 2024 Work Relationship Index uncovered some disturbing trends among employees and their relationships with work. Among them, a whopping 50 percent of people report spending time on tasks they feel are completely meaningless. That’s a recipe for an unproductive, disengaged workforce. However, Antonio Lucio, CMO and corporate affairs officer at HP, believes the solution to this looming crisis might lie in business leaders finding a way to thoughtfully implement technologies like AI to alleviate the need for employees to work on meaningless tasks, while also striving to lead with empathy, first and foremost.

The industry titan joined the On Scope podcast to discuss his organization’s research and the solutions he and his team are working on to make employees happier, healthier, and more engaged.

Along with host Mike Berberich, Antonio covered some of the issues he feels are negatively affecting the company-employee relationship right now, what some solutions to those issues might be, how AI might be a means of driving employee engagement rather than a tool for replacing the workforce, and his advice for older individuals in leadership positions who are struggling with being more empathetic to modern day employee expectations and sentiments toward work.

On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discussed some good news for a change, highlighting an Ad Age report detailing how predictions of a huge falloff in ad sales and spend in 2025 might be overblown. However, the picture wasn’t all rosy, as forecasts suggest we’re not out of the woods on a potential recession just yet. As a result, Mike and Ryan opine on how now is not the time for marketers to rest on their laurels.

Are you looking to enhance your wellbeing and productivity at work? Then you don’t want to miss the Enhancing Wellbeing and Productivity in the Workplace 401 workshop, brought to you by the ANA’s Marketing Training and Development Center. You can learn more about the workshop and save your spot by visiting www.ana.net/productivity.

The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at onscope@ana.net.