My First Job in Sports Episode 35 - Luca De la Pena

In this episode of My First Job in Sports, Dr. G. and I spoke with Luca De laPena. Luca currently works for Austin FC of the MLS as a CRM specialist, providing data and analytics support to various business aspects of the team to help generate revenue and maintain their existing customer base. A graduate of the S3 Sports Management program at Baylor University in Waco, Texas, Luca noted that he has always been good with numbers and enjoys solving problems mathematically. He has turned this skill into a practical platform for his first job in sports with the Sacramento Kings and then with Austin FC. Luca also discussed the value of networking and establishing a relationship with a mentor in the pursuit of his first position and current role. Luca also describes himself an introvert and discussed how he was able to overcome his shyness and establish goals in pursuit of his first job and his current one.

My First Job in Sports is Presented by SBRnet.