In the home services industry, success isn;t measured by racking up leads... it's about building solid, long-lasting customer connections through smart marketing.

Many businesses in this space chase after new leads while overlooking a goldmine of potential in the relationships they already have.

In this episode we're chatting about how these businesses can shift their focus to not just ring the phone, but also keep it ringing with the right strategies.

Our guest, Phil Risher, has been in the digital marketing trenches, especially for home services. Since 2019, he’s been helping businesses step up their marketing game, focusing on tactics that are all about long-term success.

Phil is the owner of Phlash Consulting which helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting.

After helping a 20-year-old $3M service business scale to $5M in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow.

Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street.

Links Mentioned:

https://phlashconsulting.com

https://www.youtube.com/@phlashconsulting

As the digital landscape evolves, one core marketing component remains crucial: how effectively you communicate with your audience. Email marketing, especially automated campaigns, can be a game-changer for businesses.

But what happens when the “set it and forget it” approach morphs into a “set it and neglect it” reality? Spoiler alert: It's not good news.

On this episode of "More Perfect Marketing," we explore the delicate balance between automation and careful management in email marketing. This topic is essential for anyone striving to optimize their marketing efforts without falling into common traps.

Automation promises efficiency and scalability. Imagine sending thousands of personalized emails without lifting a finger. Sounds perfect, right?

However, without proper oversight, these automated systems can become silent saboteurs, causing missed opportunities and revenue leaks. And let's not forget the dreaded cold email outreach issues that many marketers face—emails undelivered, unclicked, or worse, marked as spam.

Our guest is MV Braverman, the founder of Inbox Welcome, where email deliverability gets done right. MV’s all about making sure your emails actually land in the inbox—because if they don’t, what’s the point?

With a gift for cutting through the forest of jargon, MV helps solopreneurs and small businesses send emails people love to receive and mailbox providers love to deliver.

Links Mentioned:

inboxwelcome.com/automationcpr

For marketing agencies, clarity, expectation-setting, and strategic business insights aren't just nice-to-haves; they're crucial for success.

On this episode of "More Perfect Marketing," we explore the transformative power of setting clear roles, effective communication, and strategic thinking with our guest, Colby Wegter. If you’re struggling with managing client expectations or finding yourself bogged down by unnecessary meetings, this is an episode you won't want to miss.

How often do you find yourself saying "yes" to clients just to keep them happy, only to realize later that it leads to muddled roles and unmet expectations?

This episode sheds light on the importance of valuing clarity over happiness by defining roles and setting milestones that hold both parties accountable. After all, satisfaction stems from understanding and agreement, not just from over-delivering.

My guest is Colby Wegterm, a seasoned marketing professional on a mission to help agency owners scale to seven figures while reducing their work hours. Plus Colby also focuses on developing customized systems and coaching that address individual business needs.

Through his work with Autonomy Agency, he aims to impact thousands of clients by aiding just a handful of agency owners, a strategy he believes brings more value and freedom to the table.

Links Mentioned:

autonomyagency.com