In this episode of FranchiseU!, Dr. Kathy Gosser speaks with Michael Seaman,

co-founder and CEO of Swipesum, a comprehensive payment processing and merchant services consultancy delivering innovative auditing solutions to businesses nationwide. Seaman founded Swipesum in 2016 with his brother, Stephen, to serve as Chief Payments Officer for businesses nationwide, combining industry knowledge, AI and proprietary software to create a transparent payments strategy that optimizes payment processing fees. The company has been recognized by the Inc. 5000 as one of the fastest-growing privately held companies in the U.S. and by Entrepreneur as a 2024 Top Franchise Supplier. Before starting Swipesum, Seaman worked at Worldpay after graduating from Samford University where he earned a place in their Athletics Hall of Fame as a pole vaulter.

In the episode Seaman shares his early entrepreneurial experiences, including an Etsy business and niche products, and how his upbringing influenced his career. Seaman explains Swipesum's unique approach in helping businesses, particularly franchises, with merchant services and payment solutions. He delves into the company's use of AI to optimize services, their transparent pricing structures, and how they've earned top franchise supplier ratings. He also highlights the importance of human touch in customer service despite AI advancements. Seaman discusses his journey from college entrepreneur to heading a technology company specializing in payment processing solutions. The episode concludes with a look at the future of Swipesum and reflections on Michael’s professional journey and insights into the franchise industry.