Member Loyalty Starts Next to the Sugar

Credit unions talk about being community-focused. But what if real connection meant showing up in the moments that matter, like when someone’s buying groceries?

In this episode of Grow Your Credit Union, host Joshua Barclay is joined by co-host Becky Reed and guest Jennifer Borowy, President and CEO of Michigan First Credit Union to talk about how mentorship can accelerate leadership, what lessons credit unions can borrow from banks, and whether in-store branches really drive growth.

Also, we talked with Bradley Hickey, Manager of Application Development at American Airlines Federal Credit Union, to hear why CU Build is a must-attend for any credit union team looking to innovate from within.

Register here: https://www.cubuild.org/register-now

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