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What’s the first impression your patients get of your practice? Spoiler alert—it’s not your clinical expertise.

It’s not the credentials on the wall. It’s not the sophisticated EHR system you’ve invested in. It’s not even your outcomes data—at least not initially. The first impression starts the moment someone steps through your doors, and it’s rooted in an often-overlooked space: your waiting room.

Or should I say, what we used to call a waiting room.

Today, we’re diving into why this space is far more than a holding area. It’s your front door of trust, a powerful reflection of how you deliver care—and a golden opportunity to reduce anxiety, elevate patient experience, and even boost the financial health of your practice. If it looks tired or outdated, patients might unconsciously assume your care is, too. If it feels cold and transactional, it primes them to expect the same from your providers. And if it’s optimized for comfort, clarity, and calm, it sets the tone for an experience and a relationship grounded in trust.

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Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/

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What would happen if we valued our patients' time as much as they value ours?

Take a moment with that question, because it’s not rhetorical. It's the starting point for a profound shift in how we deliver care, structure operations, and engage with our communities. In a healthcare system increasingly shaped by convenience, accessibility, and consumer expectations, the simple act of respecting time—your patients’ time—can become the differentiator that sets your practice apart.

Today, we’re diving deep into the operational habits that quietly waste our patients’ time, the unspoken messages we send when we do so, and how you can create a culture that flips the traditional hierarchy—putting patient experience and efficiency front and center. This isn’t about being fast and transactional. It’s about being thoughtful, intentional, and human.

Please Follow or Subscribe to get new episodes delivered to you as soon as they drop!
Visit Jill’s company, Health e Practices’ website: https://healtheps.com/
Subscribe to our newsletter, Health e Connections: http://21978609.hs-sites.com/newletter-subscriber
Want more content? Find sample job descriptions, financial tools, templates and much more: www.MedicalMoneyMattersPodcast.com

Purchase your copy of Jill’s book here: Physician Heal Thy Financial Self
Join our Medical Money Matters Facebook Group here: https://www.facebook.com/groups/3834886643404507/
Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/

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Today’s episode is about something that’s often misunderstood in medical groups—but is more critical than ever: your brand.

Branding isn’t just for Madison Avenue. It’s not just for Nike, Apple, or national hospital chains. In today’s healthcare landscape, branding is a core part of your strategy. It’s how patients find you, how talent decides to join you—or not—and how your community understands who you are and what you stand for.

Let’s set the record straight right at the top: branding isn’t about logos or color schemes. It’s about trust. It’s about identity. And it’s about the reputation you earn, both in your clinical work and in how your organization shows up every single day.

And in a world where patients and top providers have more choices than ever, your brand may be your biggest untapped asset.

So today, we’re diving into why your reputation is no longer just a byproduct of your work—it is the work, and how you can intentionally build a brand that not only attracts patients but brings in aligned, mission-driven team members too.

Please Follow or Subscribe to get new episodes delivered to you as soon as they drop!
Visit Jill’s company, Health e Practices’ website: https://healtheps.com/
Subscribe to our newsletter, Health e Connections: http://21978609.hs-sites.com/newletter-subscriber
Want more content? Find sample job descriptions, financial tools, templates and much more: www.MedicalMoneyMattersPodcast.com

Purchase your copy of Jill’s book here: Physician Heal Thy Financial Self
Join our Medical Money Matters Facebook Group here: https://www.facebook.com/groups/3834886643404507/
Original Musical Score by: Craig Addy at https://www.underthepiano.ca/ Visit Craig’s website to book your Once in a Lifetime music experience
Podcast coaching and development by: Jennifer Furlong, CEO, Communication Twenty-Four Seven https://www.communicationtwentyfourseven.com/