Maximizing ROI from B2B Events (In-Person and Virtual): How to Plan, Capture, and Repurpose Content

Live, virtual, and hybrid events continue to be a strategic advantage for B2B marketers – offering original thought leadership and genuine human connection that AI can’t replicate. In this episode, Amy Woods explores how live and virtual events can become high-performing engines for content – if you plan for it. From community-building to capturing thought leadership, you’ll hear why events are a key part of a content strategy. Plus, insights from marketers who’ve turned conferences, customer gatherings, and virtual events into months of valuable, human-led content.

Find out:

• Why events are the ultimate way to connect with your audience and capture authentic content
• How to build content plans around your event – before it even begins
• What expert B2B marketers are doing differently with their events
• Ways to repurpose event content across formats like blogs, podcasts, videos, and more
• What to measure after the event to track ROI and keep the momentum going

Important links & mentions:

• The Ultimate Guide to Planning, Recording & Repurposing Expert Interviews to Fuel Your Entire Content Strategy: https://www.content10x.com/expert-interviews-ultimate-guide/
• How to Create Content that AI Can’t Create https://www.content10x.com/323
• Creating and Repurposing B2B Research & Reports https://www.content10x.com/330
• Expert Interviews Miniseries https://youtube.com/playlist?list=PLVwaHzx-z4d5RjYsCkPsQb2CrmIRTauIL&feature=shared
• How to Repurpose a Virtual Event with Mark Huber https://www.content10x.com/225
• WorldDAB Case Study https://www.content10x.com/case-study-worlddab/
• Metadata Case Study https://www.content10x.com/case-study-metadata/
• B2B Content Strategist Podcast https://www.content10x.com/b2b-content-strategist/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

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