Mastering Social Media Without Losing Your Mind: Marketing & Mental Health for Artists with Jazmine Valencia

In this episode of Self-Care for the Creative, host Stefani Fryzel sits down with music marketing expert and founder of JV Agency, Jazmine Valencia. Together, they dive into the often overwhelming world of social media for artists—unpacking how it affects mental health, creativity, and career longevity. Jaz shares her own journey through the music industry and offers up grounded, practical advice on how artists can craft intentional strategies that actually work. From defining clear goals to understanding what truly resonates with your audience, this conversation is a goldmine for any artist trying to cut through the noise without burning out in the process.

Stefani and Jaz also explore how self-care is non-negotiable when it comes to thriving in the digital space. They talk about the power of setting boundaries with your content, using free tools and AI to boost efficiency, and building a social media plan that’s aligned with your brand—not someone else’s blueprint. Whether you're deep in the scroll hole or totally overwhelmed by the algorithm, this episode reminds creatives that marketing can be both effective and sustainable—with a little intention and a lot of self-compassion.

Timestamps:

00:00: Introduction to Social Media Marketing in Music

03:06: Navigating Mental Health and Social Media

06:05: Crafting a Social Media Strategy

08:58: Understanding Artist Branding and Niche

12:01: The Importance of Commitment in Social Media

15:08: Practical Tips for Social Media Success

17:52: Leveraging Technology and Tools

21:04: Self-Care Practices for Creatives

23:59: Advice for Aspiring Artists

25:06: Conclusion and Resources

LINKS

• Join us at our Annual Hitmakers Songwriting Retreat this October in Los Angeles!: https://www.eventbrite.com/e/1301496574289?aff=oddtdtcreator

• • More info: stefanifryzel.com

• Join us at The Songwriter Series for music mentorship from hit songwriters: https://www.stefanifryzel.com/the-songwriter-series

• Join the Artist Development Program: https://www.stefanifryzel.com/artist-development-program-1

• For more info on all our events visit: stefanifryzel.com or email us at [e-mail]

• Free Resources: https://www.stefanifryzel.com/opt-in-1

• Self-Care for the Creative Book: https://www.amazon.com/Self-Care-Creative-Survival-Creatives-Sensitive/dp/1960876120

• Book a 1:1 session: stan.store/StefaniFryzel/p/11-strategy-session-with-stefani-fryzel

FOLLOW JAZMINE VALENCIA:

• JV Agency Website: https://www.jvagency.co/
• JV Agency Instagram: https://www.tiktok.com/@jvagency
• JV Agency Facebook: https://www.facebook.com/JVAgency/
• JV Agency TikTok: https://www.tiktok.com/@jvagency
• Instagram: https://www.instagram.com/djjazzy/?hl=en
• Facebook: https://www.facebook.com/JazmineValencia/