Mastering Content Creation and Landing Brand Deals with Erin Lawrence : Ep#66

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business.

We dive into:

• Erin’s transition from traditional media to YouTube
• The real numbers behind her content income
• Her system for pitching and pricing brand deals
• How she handles negative feedback and online trolls
• Tools and workflows that streamline her content creation
• Why professionalism, consistency, and high-quality content matter more than ever

If you’re a creator ready to go full-time, this episode is packed with actionable tips, real talk, and a behind-the-scenes look at what it takes to thrive in today’s digital world.

Connect with Erin Lawrence

• YouTube: Erin Lawrence TV
• Instagram: @amazingintent | @erinlyyc
• Newsletter: The Amazing Intentional Influencer

Work with Mike 1-on-1

• Book a single session: Click here
• Save with a 4-session bundle: Click here

Creator Tools & Discounts

• Viral Vue: Try it here – Save 10% with code STRAHL10
• Descript (Edit like a pro): Click here

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For all inquires please reach out to me by email : [e-mail]