These days, Canadian consumers aren’t just interested in supporting their own homegrown businesses — they’re also actively avoiding American ones. In this episode, Marketplace’s Kimberly Adams visits businesses in Ontario to hear why our neighbors to the north are shunning U.S.-made products. Plus: An economist dissects the Moody’s downgrade of the U.S. credit rating, a Black-owned lender leverages grants from major banks to support its community and AI threatens the software engineering job sector.

University retirement communities — where a college partners with a senior living community to provide residents access to classes, concerts, sporting events and more — are rising in the U.S. It's an attempt by some colleges to cater to the growing number of Americans over 65. We'll visit one just outside of Baltimore. Also: what a disconnect between hard data and soft data means for the Federal Reserve and how Chinese exporters are pivoting amid tariff uncertainty.

Retail sales were practically flat from March to April, and consumers are feeling more glum, two recent reports show. Already, one big box retailer has said it will start raising prices in the wake of tariff pressure. In this episode, what happens when stressed shoppers meet higher costs? Plus: Data centers could be key to stabilizing natural gas demand, slashed USDA grants leave small farms scrambling to stay afloat and Trump’s tariffs, ironically, send some manufacturing out of the U.S. and into Canada.