Marketing analytics with Jill Quick

We chat with Google Analytics expert Jill Quick about the importance of collecting and analysing the right data. Jill tells us why it marketers should take a strategic approach to measurement, and why she called her business The Coloring In Department.

You can connect with Jill here: https://www.linkedin.com/in/jillquick01/

You will also find plenty of further resources on Jill's website: https://www.thecoloringindepartment.com/

Jill also refers to a free online GA4 course on Wix Studio Academy: https://www.wix.com/studio/academy/courses/google-analytics-4

She also refers to a good book on analytics: https://www.amazon.co.uk/Lean-Analytics-Better-Startup-Faster/dp/1098168186/

We discuss a couple of related pieces of academic research:

Many people don't use Google Analytics to its full extent: https://dl.acm.org/doi/abs/10.1145/3578503.3583601

Need to map analytics to the consumer journey: https://doi.org/10.1057%2Fs41270-020-00098-0

You can contact Hanne at [e-mail] and Tom at [e-mail]