Episodios

  • Product Marketing, the 4k Streaming Scam, and Roasting Coffee
    Mar 14 2025

    Product Marketing, the 4k Streaming Scam, and Roasting Coffee

    In this Marketing Over Coffee:
    Learn about marketing substitutes, Gemma 3, Manus, Apple Mail Privacy Protection, and more!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Product Market Fit - Done by You vs. Done with You vs. Done for You

    Prompt Engineering Course has been huge

    Google Gemma 3 Now Available

    7:29 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Manus (it's just a pile of Claude)

    LinkedIn cuts off SeamlessAI and Apollo.io from Clark Barron

    The artist formerly known as Chicago Mike asks about Apple Mail Privacy Protection (MPP)

    OpenAI $20k a month PhD assistant level?

    Salesforce and Microsoft on AI Sales Agents

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Streaming 4k is a scam

    Anker Cosmos Laser 4k SE

    Buying Blu-rays on Mercari

    Chris wears his own UV arc reactor, and is roasting his own coffee on solar power

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    Our theme song is Mellow G by Fonkmasters

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    26 m
  • Bubble Tea with Missy Maio, Vice President of Markteing at Gong Cha
    Mar 7 2025

    In this Marketing Over Coffee:
    What's Happening at the World's Hottest Bubble Tea Franchise?

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Gong Cha has 2,200 Stores Globally and 500+ in America

    Starting out in Operations for Aramark

    Over to Coca-Cola and then Burger King, Dunkin, and Church's Chicken

    Customers are 16-34 male/female but there's more to the story

    What does Gen Z like to do?

    Getting Swicy!

    5:45 - 6:29 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Promotions with Hershey, and Final Fantasy

    Selecting and balancing local versus global campaigns

    How does Peanuts make it to the US last!?!

    Running cutting edge text messaging campaigns

    Fivestars by SumUp

    Fast Casual vs QSR - the difference is experience

    16:10 - 17:54 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Building the alliances to create a master fund for marketing

    How to succeed when marketing with franchisees

    Running Marathons

    The inside story of Dunkin' Donuts

    What was the key to success?

    Simon Sinek's Leaders Eat Last

    Good to Great

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    Our theme song is Mellow G by Fonkmasters

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    27 m
  • Chain Theater on the Cutting Edge with Robotics and AI
    Feb 28 2025

    In this Marketing Over Coffee:
    Kirk Gostkowski and John Arthur Long are changing what's possible on Broadway

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Kirk is directing John's The Robot, the Spy and the Love of A.I.

    Where did the robot dog come from?

    Working while the dog is constantly getting new features

    Thinking about it as the next evolution of the puppet

    11:26 - 12:09 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Holding back to stretch the Wow Factor

    One person for the voice, one to do the driving

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Having to switch to an agile script because they were learning the whole time

    After pulling this off looking towards a full lentgh script and another robot?

    The history of The Chain

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    Our theme song is Mellow G by Fonkmasters

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    29 m
  • Tales of Economic Fear, TAM, Twitch and Smart Glasses!
    Feb 21 2025

    In this Marketing Over Coffee:
    Don't take our investment or legal advice, and don't burn your eye out on Kickstarter

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Chris back from Canada

    Warren Buffet getting out of VOO

    Survey on GenAI use cases in Marketing

    8:20 - 9:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    What's a better version of TAM, SAM, SOM? Go with Deep Research instead

    AI for SEO? You don't need it, here's the 4 things you need to do

    Twitch Earners vs. Followers

    Don't share a Loom with me

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Oculus, Meta Glasses, Halliday Glasses on Kickstarter, StickTite reading lenses

    Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin

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    Our theme song is Mellow G by Fonkmasters

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    22 m
  • Andrea Caldwell on The 7 Habits of Highly Effective People
    Feb 14 2025

    In this Marketing Over Coffee:
    The greatest book on personal productivity continues to educate and change lives.

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Andrea's path to FranklinCovey: Master’s in Market Research, Ford, Grainger

    The operating system of working to get private victories, which can then lead to public victories

    The 7 grouped as 3-3-1

    Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Starting with your character, integrity, and skills

    Independance is not the finish line, we keep moving to interdependance

    The role of trust

    See - Do - Get

    Addressing generational differences with the habits

    NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Updated for the modern workplace

    The FranklinCovey Impact Platform

    FranklinCovey.com to learn more

    Essentialism by Greg McKeown

    Andrea on LinkedIn

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    Our theme song is Mellow G by Fonkmasters

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    26 m
  • Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More
    Feb 7 2025

    In this Marketing Over Coffee:
    Uncertainty of Tariffs, AI Inbound, RCS, Subwoofers and More

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    How to handle uncertainty in the marketplace

    Using Gen AI to improve your business continuity plan

    Optimizing for AI search and agents? Creating an llms.txt?

    Install a screen reader to see if you are AI Agent compliant

    7:52 - 8:34 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Measuring AI Inbound in Google Analytics

    Unpaid organic destroyed by AI Overviews

    Rich Communication Services (RCS) is now supported with iOS 18

    New course, new frameworks!

    Google Search Trends for Restaurants from Search Engine Land

    15:16 - 16:58 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Strategic Marketing by Jon-Mikel Bailey

    The PRISM Framework

    Derek said give Ginger and Soy Sauce a shot in your scrambled eggs after hearing from Phyllis at Pete & Gerry's

    New Rodes, The Fives with the R-100SW, and a WiiM Mini

    Trickle Charging Car Batteries

    Black Box of Doom by Jason Pargin, Section 31

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    Our theme song is Mellow G by Fonkmasters

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    26 m
  • The Outside Story of Eggs from CMO Phyllis Rothschild!
    Jan 31 2025

    In this Marketing Over Coffee:
    Phyllis gives us the tour of the industry and Pete & Gerry's

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    Starting in consulting and then going in-house to lead branding

    Working with a purpose-based, mission-backed brand

    300 family farms nationwide - a million eggs a day

    Pete & Gerry's also includes the Nellie's brand of both eggs and butter

    Caged vs. Cage Free vs. Free Range vs. Pasture Raised

    9:02 - 9:51 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Some states have gone as far as outlawing caged eggs

    The challenge of educating grocery shoppers

    Monitoring the customer experience

    Follow Pete & Gerry's on Instagram!

    20:36 - 22:20 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

    Why avian flu is so devastating to caged hen factories

    Balancing biodiversity with product consistency

    B Corp Certified

    Nature's Protein Bar

    The consumer trend of rise of choosing the single ingredient

    Cottage cheese in scrambled eggs BEFORE cooking

    Pete & Gerry's and Nellie's Recipies

    Jammy Eggs

    Phyllis on LinkedIn

    Book Reccos: The Myth of the Nice Girl and Building Strong Brands

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    Our theme song is Mellow G by Fonkmasters

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    39 m
  • National Data Privacy, TikTok You Don't Stop, and Deep Seek
    Jan 24 2025

    In this Marketing Over Coffee:
    Now with Less Spying!

    Direct Link to File

    Brought to you by our sponsors: Wix Studio and NetSuite

    TikTok is gone. It's back!

    137 of Earth’s 194 countries have national data privacy laws. The US is not one of them.

    Why governments don't have to spy on people anymore

    Using AI to learn the impact of legislation

    Solid article on Apple's Intelligent Tracking Protection

    7:35 - 8:15 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!

    Tom Webster inducted into the Podcast Hall of Fame - hear about his latest book

    Deep Seek - sustainable AI?

    Making the Golf Cart Smart

    How am I running out of lightning cables? Anker Power Brick

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    Our theme song is Mellow G by Fonkmasters

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    22 m