Live Video Marketing (7 of 7)

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Hi!

Welcome to the final email about live video marketing!

We hope this has been both helpful and enjoyable.

Before we close off, we have one more important thing to

cover: optimization.

Once you get into the rhythm of producing live videos, the

next step is to evaluate your performance and optimize.

This way, you get more bang for your buck (and effort).

You might think that live video can’t be optimized since

everything happens in real time.

However, live videos are indexed on search engines just like

any other type of content. What’s more, there are always ways

to improve the quality of the live video itself.

Check Your Wifi Connection:

A live video that freezes, has choppy audio, or pixelated

video is a bad live video.

Regardless of how much effort you put into your planning

and how engaging you are.

Studies show that if viewers can’t understand what’s going

on for more than 90 seconds, they’ll leave.

Use an internet speed test to check if your internet’s upload

speed is good enough for your live video.

This will depend on the size of the video you’re trying to

stream.

A good rule of thumb is that your upload speed should be double

the size of your video.

Besides getting a better wifi plan, you can also improve your

connection by:

* Connecting via cable/ethernet if possible.

* Moving closer to the router.

* Closing browsers, tabs, and apps that you don’t need for

the live video.

* Removing or disconnecting devices that you don’t need for

the live video.

Get Better With Your Equipment:

If you decide to invest in some hardware for live video, take

some time to learn exactly how to use it.

For example, learn how to use your camera on manual settings,

adjust your mic’s settings, or set up your lights properly.

Doing so gives you more creative control over your live video,

and can improve the streaming quality by leaps and bounds.

Of course, hardware isn’t the only way you can optimize your

live video.

Best practices in search engine optimization (SEO) also apply to

live video!

Think About Your Keywords, Titles, and Descriptions:

Keywords are how search engines identify what a specific piece

of content is about.

If you’re not ranking on the right keywords, your content won’t

reach the right people.

Conduct keyword research to create a list of:

* Short tail keywords

* Long tail keywords

* Short term keywords

* Long term keywords

* Product defining keywords

* Customer defining keywords

* Geo-targeting keywords

* Intent targeting keywords

So, a clothing brand in New York that’s selling handmade

sweaters for the holiday season might focus on the

following keywords:

# holiday sweaters

# handmade sweaters

# christmas

# winter outfits

# handmade wool sweater

# New York clothing

# shop local

# bespoke sweaters

Once you have your keywords, make sure to include them in the

title and description of your live video.

And don’t forget to include them as hashtags and as plain text

in your copy.

Go Live Consistently.

To your success!

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