Most brands don’t realize they’re sabotaging their own SEO and guest experience by letting third-party platforms host their location pages. In this episode, I break down why subdomains like locations.brand.com are killing your discoverability—and what to do instead.

You’ll learn:

• Why subdomains hurt your search rankings

• How to reclaim control over your digital guest experience

• The hybrid “built vs. bought” strategy that actually works

If you’re using platforms like Sochi, Chatmeter, or Momo, this episode is a must-listen. It’s time to treat your .com like the powerhouse it should be.

#RestaurantMarketing #SEO #DigitalExperience #BrandStrategy

What do you do when off-the-shelf tech doesn’t cut it? You build your own. Filippo Fiori, co-founder of Due Cucina and a former nuclear engineer, shares how they developed proprietary back-of-house software to perfect pasta timing and streamline operations. Learn how small teams can build smart, user-friendly tools that actually get used—and scale with intention.

This episode unpacks the real talk from RLC around digital systems: Should you build from scratch? Buy an out-of-the-box solution? Or go hybrid?

Joseph Szala of 3Owl lays out:

• What happens when you follow someone else’s roadmap

• How decoupled architecture balances cost, control, and innovation

• Case studies from Duck Donuts and Great American Cookies

🎧 A must-listen for restaurant marketers, digital leaders, and anyone rethinking their tech stack.