This week’s topic was inspired by a post I didn’t even read!

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

• Impressions to irrelevant people don’t matter so long as there are enough relevant ones.

• It can be argued that nobody is completely irrelevant anyway… you just don’t know!

• Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered;

• A profile feature makes a welcome return

• Video posting advice from LinkedIn™️...and it's actually quite good!

• New video trends feature

• Is spam getting worse?

• Premium free trial rules tightened

• Post of the week

• An announcement about the podcast

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

Lea Turner is known for her openness and authenticity so it was a challenge to get her to reveal something we hadn't heard before...but she is most definitely very interesting!

The only dedicated LinkedIn™️ conference in the UK enters it's second year this week. I won't be able to attend but they have a stellar line up of speakers so I asked John Espirian to come on the podcast to give us a glimpse of what in person and virtual attendees can expect.

That plus;

• The challenge of keeping up with AI!

• AI video is getting better but it's not fooling me yet

• Exposing automated AI comment cheats (idiots)

• Two new features

• A new video newsletter from LinkedIn™️

• What happened to the mobile video feed?

• This post made me laugh

• Post of the week