Episode 94. At first the definition of success can seem pretty easy, but over time what success means to each of can change. Sometimes to get it we also have to change the path.

In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Carolina Lasso, a seasoned marketer with a prominent career at Google. Carolina shares her journey from burning out at Google to discovering her true purpose, which led her to become an author and a purpose coach.

They delve into her early career, her experience with mental health challenges, and her subsequent quest for a meaningful life. The conversation covers the concept of success, societal expectations, individual purpose, and the transformative power of helping others.

Carolina also discusses her latest book, 'The Purpose Reset,' co-authored with colleagues, and its focus on finding purpose at individual, team, and organizational levels. They wrap up with practical advice on integrating purpose into everyday life and the importance of authentic self-reflection.

• 00:00 Introduction to the Podcast
• 00:23 Meet Carolina Lasso: From Google to Purpose
• 01:37 Carolina's Journey: From Burnout to Purpose
• 04:07 The Meaning of Success and Personal Fulfillment
• 09:18 The Turning Point: Panic Attacks and Self-Discovery
• 11:54 Writing 'The Purpose Reset' and Its Impact
• 16:31 Purpose in Work and Life: A Balanced Approach
• 23:44 The Helpers High: Why Helping Others Feels Good
• 25:31 Maslow's Hierarchy and Finding Fulfillment
• 27:29 Balancing Corporate Ambitions with Personal Purpose
• 29:08 The Importance of Authentic Living
• 31:24 A Near-Death Experience and Its Lessons
• 34:46 The Power of Reflection and Legacy
• 37:53 Connecting Through Success and Purpose
• 38:46 The Role of Risk in Personal Growth
• 42:45 Final Thoughts and How to Connect

Episode 93. What’s an agency business and what do you do after building one to 100 people and then selling? Retire?

In this episode of the Lifetime at Work podcast, host Greg Martin interviews John Ghiorso, founder of Orca Pacific, an Amazon media agency, which he successfully built and sold. John shares his journey from an accidental agency owner to a seasoned entrepreneur now setting up a venture studio model to launch multiple niche-focused marketing agencies.

Key topics include the dynamics of running and scaling agencies, the importance of aligning company values, the impact of AI on agency businesses, and strategies for hiring and retaining top talent.

• 00:00 Introduction to the Podcast and Guest
• 00:23 John’s Agency Journey
• 01:30 Understanding the Agency Business
• 03:12 Starting and Scaling an Agency
• 05:28 Retirement and New Ventures
• 08:10 Hiring and Retaining Talent
• 12:32 Company Culture and Values
• 19:12 Deciding to Sell the Business
• 22:09 Personal and Market-Based Reasons for Selling
• 23:01 Navigating the Competitive Landscape of Amazon Agencies
• 24:41 The Impact of COVID-19 on Business Strategy
• 25:27 The Acquisition Process and Choosing the Right Partner
• 26:49 Life After Acquisition: Working with Media Monks
• 29:11 Reflections on Entrepreneurship and Leadership
• 31:23 Advice for Aspiring Agency Professionals
• 34:32 The Future of Agencies in an AI-Driven World
• 43:31 Key Traits for Successful Agency Leaders
• 46:56 Resources and Final Thoughts

Episode 92. Networking never goes out of style and hasn’t changed, it all can start with a cup of coffee which has certainly helped Marc Reede across his career working with many Hollywood icons.

In this episode of the Lifetime at Work Podcast, host Greg Martin interviews Marc Reede, a seasoned agent for high-profile motivational speakers and author of the book 'The Coffee Code.' Reed shares his career journey, starting from his law school days to becoming an agent for celebrities like Tom Hanks, Magic Johnson, and Simone Biles.

The conversation delves into Marc's techniques and experiences, including the importance of storytelling and making impactful connections through 'coffee meetings.' Reed emphasizes the significance of relationships and being genuinely nice in professional settings. The discussion also highlights Reed’s book 'The Coffee Code,' which offers advice and life hacks for young professionals and those shifting their career paths. The episode provides valuable insights into networking, career development, and the art of motivational speaking.

• 00:00 Introduction to the Podcast
• 00:23 Meet Marc Reede: Career as a High-Profile Speaker Agent
• 01:06 The Journey from Law School to Lecture Agent
• 02:48 Breaking into the Motivational Speaking Industry
• 04:12 What Makes a Great Speaker?
• 07:53 The Coffee Code: Insights and Inspiration
• 11:50 The Power of Networking and Storytelling
• 27:08 Career Day and Networking Tips
• 36:18 The Importance of Being Nice
• 40:23 Conclusion and Final Thoughts